Subscription commerce solution OrderGroove has partnered with eBay Enterprise (an eBay company) to offer retailers a platform to manage repeat orders/subscriptions from new and existing customers.
Subscription management solutions such as those provided by OrderGroove are valuable additions to the digital mix, ideal for increasing purchase frequency (maximizing annual spend), increasing retention and LTV (life time value), and reducing acquisition costs. And the trend has not gone unnoticed.
Everyone from software developers (think Adobe Creative Cloud) to information publishers (e.g. Website Magazine) are using subscription management solutions these days to simplify the recurring payment process.
Share with other Website Magazine readers how your enterprise currently manages repeat and regularly recurring orders (the software solution/platform) by sharing a comment below.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.