It's useful to periodically explore developments from that niche technology sector as strong and unique site search functionality is one of the fundamentals of success in the competitive Internet retail market.
A good example of this comes from Nextopia, which just announced a collaboration with eBay's ecommerce platform Magento. Through the partnership, Nextopia will offer Magento merchants site search tools, provide access to purchase behavior data and the ability to deploy merchandising strategies.
"Nextopia has extensive experience with Magento and we were able to integrate their solution into our Magento store in a matter of days," said Kyle Faino, Director of Marketing & Ecommerce for Super Supplements. "We loved the ability to customize Nextopia to our business needs and our development team liked the tight integration. Anyone on the Magento platform looking to drive results through enhanced search should take a close look at Nextopia."
Nextopia currently integration with a broad range of ecommerce technology solutions, including custom ASP, .NET or PHP systems and even hosted solutions like Yahoo! Merchant Solutions, Netsuite and Volusion.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.