The daily deal craze took the breath out of the once vibrant coupon and couponing trend - but it just might be coming back (and in a big way).
Shopzilla, best known for its work in the price comparison space, has launched a new coupon site dubbed Tada. The site already features 50,000 coupons from over 6,400 stores and has plans to expand into different geo-marketers soon. So what will make Tada a contender in this already crowded and competitive niche?
"The biggest source of frustration for consumers is that many of the codes they attempt to use don't work. We're able to address this pain point by highlighting when a coupon was last used by verified buyers," explains David Weinrot, CMO of Shopzilla.
The company expects to deliver in excess of $20M in Gross Merchandise Value from its coupon properties this year.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.