---
title: Personalization Takes to the Skies
description: As brands look to increase their sales and engage with more consumers many are turning to personaliz...
---

[Ecommerce Solutions, Trends & News | Website Magazine](https://www.websitemagazine.com/ecommerce)

# [Personalization Takes to the Skies](https://www.websitemagazine.com/ecommerce/personalization-takes-to-the-skies)

 Written by [Derek Schou](https://www.websitemagazine.com/ecommerce/author/derek-schou) | Apr 13, 2015 5:00:00 AM

**As brands look to increase their sales and engage with more consumers many are turning to personalization solutions to drive deeper connections with consumers.**

[Farelogix](https://www.farelogix.com/), a provider of distribution and merchandising technology to the travel industry, and [Switchfly](https://www.switchfly.com/), a provider of enterprise software as a service (SaaS) solutions, have announced a new collaboration to deliver a series of website and [ecommerce](https://www.websitemagazine.com/ecommerce) integrations. The integrations will range from simple "add-ons" for post-booking ancillaries to full end-to-end personalized shopping and booking. What's more, the sales and implementation packages that the two companies plan to offer to airlines are designed to be turnkey.

 "Airlines need to ensure seamless day-to-day technology operations globally with an exceptional user experience via any device and channel in any currency, language and payment method. The Switchfly-Farelogix partnership opens the door to a new world of operational excellence, user experience and customer satisfaction," said Daniel Farrar, CEO of Switchfly. "Farelogix enhances and augments our air capability with merchandising and NDC expertise."

[View full post](https://www.websitemagazine.com/ecommerce/personalization-takes-to-the-skies)

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