--- title: POP Into In-Store Pickup description: There is a multi-trillion dollar gap between the online and physical shopping worlds - and POPcodes,... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-47-9978-PM-Apr-10-2023-01-21-39-4256-PM-4-4.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # POP Into In-Store Pickup ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 03 Nov, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/pop-into-in-store-pickup](mailto:?Body=https://www.websitemagazine.com/ecommerce/pop-into-in-store-pickup) - Link Copied! ![POP Into In-Store Pickup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-47-9978-PM-Apr-10-2023-01-21-39-4256-PM-4-4.png) There is a multi-trillion dollar gap between the online and physical shopping worlds - and [POPcodes](https://popcodes.com/), officially launched today at the Money 20/20 conference, looks to be the bridge.  The way POPcodes works is customers get a simple and secure code (typically online although they could be used in offline collateral as well) from participating retailers and are able to use that code to redeem purchases or promotions in-store, either when at the cash register or through any in-store device connected to POPcodes (like associates using iPads or at an in-store kiosk).  To make things simple, according to co-founder Gregg Aamoth, POPcodes stayed out of the actual transaction part of the exchange and, instead, allows customers to simply reserve items for in-store purchase. Retailers will likely find POPcodes to increase conversion (and decrease shopping cart abandonment) for a few reasons. One, by picking up in store, consumers not only avoid shipping fees (a major reason for shopping carts being abandoned), but they also have the convenience of getting their products much quicker as products are in-stock locally. Secondly, since POPcodes is just reserving the item, consumers can pay how they want to once they are in the store - with cash, credit card or a virtual wallet like ApplePay.  Aside from increased conversion, POPcodes also has the potential to boost average order values, as consumers actually going into the store, where they can experience store displays, and buy their items in the checkout line, rather than at a front-of-the-store customer service line where angry customers may be returning products and no merchandise is being sold.  What's more, the pay-in-store feature could also decrease the number of chargebacks merchants receive, because they are able to prove (through customer signature, receipts, etc.) that the product was delivered to the consumer. Finally, according to a [recent interview with IBM](https://www.websitemagazine.com/blog/2014/10/20/ibm-talks-ecommerce-fulfillment-trends), many retailers offering in-store pickup are finding that their return rates are rapidly increasing, as consumers are purchasing various versions (sizes, colors, etc.) of the same product to see which ones they prefer and returning the items immediately in-store. POPcodes eliminates that hassle as, yes the inventory is being held for them, but no financial transaction has taken place (yet).  POPcodes, although it doesn't claim to be (nor does it want to be) a full ecommerce platform or ERP system, has really hit the key steps in the path to purchase to give consumers more control and retailers the ability to offer omnichannel features that consumers are not only demanding, but also coming to expect. It's clearn that POPcodes was built by executives who have lived retail (like top positions at Macy's) and took their lessons learned and put it in a solution that connects online and offline transactions simply through a customer's verified phone number and three-digit passcode. This idea also helps track a customer over his or her lifetime as POPcodes links online consumer data with in-store transactions, where most sales are happening anyway, regardless of how much ecommerce retailers are mimicking the in-store experience.  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/popcodes-reserve-2-1-1-1.png?width=550&height=277&name=popcodes-reserve-2-1-1-1.png) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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