---
title: Prime Rules the Holiday Season...Again
description: More than 3 million new members joined Amazon Prime in the third week of December this year - ...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-46-0382-PM-4-2-1.png
---

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# Prime Rules the Holiday Season...Again

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 28 Dec, 2015

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**More than 3 million new members joined Amazon Prime in the third week of December this year - just in time for last-minute holiday shipping.**

Along with welcoming the new members, Jeff Bezos, founder and CEO of Amazon.com, said more than 200 million more items shipped for free with Prime this holiday, and members doubled their viewing hours of Prime Video compared to last year with the Amazon Original Series *The Man in the High Castle* leading the way as the most watched TV season ever on Prime Video. 

Amazon also reports that its members shopped more than 30,000 Lightning Deals on Amazon.com with Prime Early Access. Additionally, Christmas Eve was the biggest day ever for Prime Now deliveries, and Amazon shipped to 185 countries during the 2015 holiday season. And finally, nearly 70 percent of Amazon.com customers shopped using a mobile device during the holiday season.

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[Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux)

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.

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