Whether you're a believer that good will somehow equate to good profits or not, there are plenty of opportunities to promote a brand and make a positive difference in the world - simultaneously.
It's not easy to accomplish, but fortunately, there are plenty of corporate social responsibility initiatives which can pay big dividends and which serve as terrific examples. For example, ecommerce payment processor 2Checkout announced the launch of its Global Giving Initiative last week.
2Checkout, one of the steadier seeming companies in the digital landscape, has already funded 51 loans to entrepreneurs in 27 countries and committed $25,000 to the initiative for 2013. "Our Global Giving Initiative can have a truly worldwide impact," says 2Checkout's Chief Marketing Officer and SVP of Sales, Sharon Wiles.
For 2Checkout, a leading provider of payment solutions that make global ecommerce possible, secure, and affordable, the Global Giving initiative is a celebration of entrepreneurs that empowers them to transform their business goals and dreams into reality.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.