---
title: Social Commerce Takes the LimeRoad
description: Wildly popular social commerce site Polyvore has influenced the Web in everything from site design t...
---

[Ecommerce Solutions, Trends & News | Website Magazine](https://www.websitemagazine.com/ecommerce)

# [Social Commerce Takes the LimeRoad](https://www.websitemagazine.com/ecommerce/social-commerce-takes-the-limeroad)

 Written by [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) | Mar 30, 2015 5:00:00 AM

Wildly popular social commerce site Polyvore has influenced the Web in everything from [site design](https://www.websitemagazine.com/blog/polyvore-want-a-cracker) to content creation.

India-based LimeRoad certainly falls in this digital boat, offering a site where users (similar to Polyvore) can create collages (mostly fashion) with products that complement each other. A pure [marketplace model](https://timesofindia.indiatimes.com/business/india-business/LimeRoad-mops-up-more-funds/articleshow/46740067.cms), LimeRoad is catering to today's modern shopper in myriad ways. For starters, users who download LimeRoad's mobile app - which provides a better user experience than its mobile site (similar to Pinterest) - get [free shipping](https://www.websitemagazine.com/blog/2014/07/21/9-shipping-amp-return-strategies-to-know). According to this [report](https://timesofindia.indiatimes.com/business/india-business/LimeRoad-mops-up-more-funds/articleshow/46740067.cms), as much as 60 percent of LimeRoad's transactions come from mobile, with projections that number will reach 80 percent shortly. 

Much of LimeRoad's popularity is organic, as [80-85](https://timesofindia.indiatimes.com/business/india-business/LimeRoad-mops-up-more-funds/articleshow/46740067.cms) percent of its transactions are coming from organic search. Investors are certainly taking notice as well. It recently announced a $30 million Series C funding, [led by](https://yourstory.com/2015/03/limeroad-series-c-30-million/) Tiger Global Management. 

[View full post](https://www.websitemagazine.com/ecommerce/social-commerce-takes-the-limeroad)

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