--- title: Increase Ecommerce Revenue with Social Media Tracking description: A recent partnership between performance marketing agency AffiliateTraction and performance marketin... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/affiliatetraction-Jan-22-2023-11-54-07-5364-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Increase Ecommerce Revenue with Social Media Tracking ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [by Michael Garrity](https://www.websitemagazine.com/ecommerce/author/michael-garrity) 13 Feb, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/social-media-tracking-solution-provides-ecommerce-revenue-increases](mailto:?Body=https://www.websitemagazine.com/ecommerce/social-media-tracking-solution-provides-ecommerce-revenue-increases) - Link Copied! ![Increase Ecommerce Revenue with Social Media Tracking](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/affiliatetraction-Jan-22-2023-11-54-07-5364-PM-1-1-1.jpg) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/affiliatetraction-Jan-22-2023-11-54-07-1684-PM-1-1-1.jpg?width=75&height=75&name=affiliatetraction-Jan-22-2023-11-54-07-1684-PM-1-1-1.jpg)**A recent partnership between performance marketing agency [AffiliateTraction](https://www.affiliatetraction.com/) and performance marketing technology provider [Impact Radius](https://impact.com/) resulted in the release of a new solution to help AffiliateTraction users manage their social media campaigns, and eventually generate more ecommerce revenue.** The end goal of the new program is to help AffiliateTraction's clients gain additional exposure with their performance-based social media campaigns, leading to incremental revenue growth over time. Both partners seem to feel that tradtional social media marketing programs miss the point, relying too heavily on the campaigns to generate revenue when they are, in fact, awareness building tools. Because of this, most performance marketing agencies aren't adequately incorporating, let alone tracking, the performance objectives of their clients. According to the agency, the initial results of companies using the new solution, such as MattelShop.com, have seen social media promotions give them "genuine" growth opportunities. "There are a lot of services that specialize in social media management. Not a lot of those services focus on the same metrics or results as performance marketing. That's probably because they can't effectively track results," says AffiliateTraction President and CEO Greg Shepard. "Impact Radius found a way to leverage social using the same performance requirements as our clients' affiliate programs. Our success with social is very exciting because it adds consumer offer distribution channels that we can track to the performance marketing arena." ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [Michael Garrity](https://www.websitemagazine.com/ecommerce/author/michael-garrity) Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Garrity", "url" : "https://www.websitemagazine.com/ecommerce/author/michael-garrity" }, "dateModified" : "2023-05-01T20:18:47.230Z", "datePublished" : "2012-02-13T06:00:00.000Z", "headline" : "Increase Ecommerce Revenue with Social Media Tracking", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/affiliatetraction-Jan-22-2023-11-54-07-5364-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/social-media-tracking-solution-provides-ecommerce-revenue-increases", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Garrity" } ], "headline" : "Increase Ecommerce Revenue with Social Media Tracking", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```