Trust or bust: How to make summertime shoppers feel safe online and boost your sales at the same time

Behind the convenience and pleasure of online shopping lurk some unpleasant truths that haunt people's purchase decisions. According to a Princeton Survey poll, nearly 24% of Americans stopped buying online because of data breaches and another 56% reduced the number of sites they use. According to Symantec research, one in eight legitimate websites has a critical vulnerability and 38% of mobile users have experienced cybercrime in the past 12 months. This is bad news for ecommerce companies.

This white paper explains the reasons behind consumer anxiety and best practices on how you can earn their trust and business.


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