Visual Ecommerce Available as SaaS

Allison Howen
by Allison Howen 11 May, 2015
Visual Ecommerce Available as SaaS

Visual ecommerce merchandise management solution Smart Merchandiser has unveiled a cloud-based Software-as-a-Service (SaaS) version of its flagship product.

Smart Merchandiser can be leveraged to streamline the online visual merchandising process based on analytics, ratings, conversion rates, inventory and other data. The new cloud-based version enables merchandisers to take advantage of Smart Merchandiser's latest features instantly and more affordably.

Smart Merchandiser features a drag-and-drop interface designed for catalog sequencing. Moreover, the platform overlays analytics, ratings, conversion rates and inventory data from IBM WebSphere Commerce and other sales and marketing sources onto graphical depictions of actual product catalogs. The insights available in a single location helps merchandises make smarter layout decisions, color and size inventory fluctuations, as well as social posts and promotions.

"Smart Merchandiser represents everything we've been looking for in a tool that will help streamline workflow for our merchants, as well as provide additional business intelligence to assist in merchandising decisions," said Greg Pulsifer, vice president of VF Digital Platform, Commerce, The North Face.

It is important to note that with Smart Merchandiser, marketers, merchandisers and ecommerce professionals are able to reduce the time required to create, edit and update online storefronts. In fact, the company notes that Smart Merchandiser clients experience up to a 70 percent reduction in time required for merchandising tasks, as well as up to a 20 percent increase in conversion rates.

Smart Merchandiser's SaaS version is hosted on IBM Bluemix. The tool also integrates with two enterprise search platforms, EasyAsk and Solr, for powerful site search and navigation designed to boost revenue opportunities and strengthen customer relationships.

"With cloud computing increasingly powering the ecommerce and merchandising industry, we realized there was a need for a tool that could be deployed in the cloud for faster and more affordable access," said Teresa Zobrist, president and CEO of Smart Merchandiser. "We're excited to launch Smart Merchandiser's SaaS model and continue providing merchandisers everything they need to be more productive and successful."

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver