Many marketers are considering how to implement responsive design on their websites, but few have extended the same focus to their email marketing campaigns.
In fact, GetResponse reports that 41 percent of emails are opened on mobile devices, while data from Econsultancy shows that just 25 percent of marketers are optimizing their email messages for mobile's small screen. Making things even more challenging is the growing number of screen sizes and resolutions (200 and counting) that are already in existence. Luckily, the Web is full of responsive email templates that can help your enterprise win in the inbox. Discover where you can find five of these templates below:
Zurb offers both responsive templates for email and a responsive email framework. The company's template offering, dubbed Playground, includes five responsive templates. Conversely, Ink is a CSS framework that helps users create HTML emails, which can be read anywhere - including Outlook.
Campaign Monitor offers free email templates that are mobile-ready and have already been tested in email clients. Users can also create their own responsive emails in "seconds" with the company's free template builder.
Antwort's responsive email layouts were originally created for transactional emails with dynamic content. The templates adapt to screen width, and work across all devices and email clients, including Outlook.
Fancy offers seven different responsive layouts and eight colors. The platform templates are compatible with major email clients and "ready to use" with a drag-and-drop editor within the Mailchimp and Campaign Monitor platforms.
Email marketers can leverage MetroMail to create responsive messages with eight different layout and color options. Similar to FancyMail, MetroMail is compatible with most email clients and offers ready-to-use templates for Mailchimp and Campaign Monitor.
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