--- title: 4 Email Marketing Myths Busted [Infographic] description: The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mythbustersinfographic_100x100-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 4 Email Marketing Myths Busted \[Infographic\] ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) 14 Apr, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/email/4-email-marketing-myths-busted-infographic](mailto:?Body=https://www.websitemagazine.com/email/4-email-marketing-myths-busted-infographic) - Link Copied! ![4 Email Marketing Myths Busted \[Infographic\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mythbustersinfographic_100x100-2-1-1-1.png) The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with. [Campaigner](https://www.campaigner.com/), the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as "busted, plausible, or confirmed," and are pulling back the curtain to unveil the truth behind industry "best practices." "Email marketing continues to be one of the most effective tools that marketers can utilize to drive traffic and increase sales, but there are many myths around executing a successful campaign," said EJ McGowan, General Manager, Campaigner. "Campaigner prides itself in providing effective tools for marketers to run successful campaigns and drive revenue. Our mission is also to provide valuable insight, such as investigating common email marketing myths and the continued development of true best practices." Editor's Note: Click on the infographic to zoom in. [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/MythBustersInfographic-2-1-1-1.png?width=600&height=2393&name=MythBustersInfographic-2-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/MythBustersInfographic-large-1-1-1.png) ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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