--- title: Email Marketing Tips & News | Website Magazine's Email Marketing Blog | Ivy Shtereva description: Ivy Shtereva is senior marketing manager at Yesmail, where she is responsible for multichannel strategy and implementation across the email, database, Web and direct marketing channels. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Ivy Shtereva Ivy Shtereva is senior marketing manager at Yesmail, where she is responsible for multichannel strategy and implementation across the email, database, Web and direct marketing channels. by [Black Friday vs. Cyber Monday: Which Won Email Marketing?](https://www.websitemagazine.com/email/black-friday-vs-cyber-monday-which-won-email-marketing) [by Ivy Shtereva](https://www.websitemagazine.com/email/author/ivy-shtereva) [![Black Friday vs. Cyber Monday: Which Won Email Marketing?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-39-1842-PM-Apr-10-2023-01-15-36-3402-PM-Apr-25-2023-03-08-33-0005-AM-May-01-2023-09-25-49-3132-PM.png)](https://www.websitemagazine.com/email/black-friday-vs-cyber-monday-which-won-email-marketing) [According to the National Retail Federation (NRF), 174 million people shopped between Black Friday and Cyber ...](https://www.websitemagazine.com/email/black-friday-vs-cyber-monday-which-won-email-marketing) [3 Ways to Re-Engage Email Subscribers](https://www.websitemagazine.com/email/how-to-reengage-your-email-subscribers) [by Ivy Shtereva](https://www.websitemagazine.com/email/author/ivy-shtereva) [![3 Ways to Re-Engage Email Subscribers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phone-2-1-1-1.png)](https://www.websitemagazine.com/email/how-to-reengage-your-email-subscribers) [When Gmail introduced its promotions tab in 2013 to help consumers keep their inboxes organized, marketers ...](https://www.websitemagazine.com/email/how-to-reengage-your-email-subscribers) [#WeekendWarrior: Incorporating Video in Email](https://www.websitemagazine.com/email/weekendwarrior-incorporating-video-in-email) [by Ivy Shtereva](https://www.websitemagazine.com/email/author/ivy-shtereva) [![#WeekendWarrior: Incorporating Video in Email](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-09-32-53-6832-PM.png)](https://www.websitemagazine.com/email/weekendwarrior-incorporating-video-in-email) [Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, ...](https://www.websitemagazine.com/email/weekendwarrior-incorporating-video-in-email) [3 Tricks for Better Email Content Marketing](https://www.websitemagazine.com/email/3-tricks-for-better-email-content-marketing) [by Ivy Shtereva](https://www.websitemagazine.com/email/author/ivy-shtereva) [![3 Tricks for Better Email Content Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-09-38-8360-PM-Apr-25-2023-03-03-15-5415-AM-May-01-2023-09-20-33-1471-PM.png)](https://www.websitemagazine.com/email/3-tricks-for-better-email-content-marketing) [Email may be most popular channel for marketing, but brands are sending more emails than ever and as a ...](https://www.websitemagazine.com/email/3-tricks-for-better-email-content-marketing) #### Subscribe to Our Newsletter! 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