Rethinking Marriott's Brand Identity -- One Email Design Element at a Time
by Afton McCann
Rethinking Marriott's Brand Identity -- One Email Design Element at a Time
As brands grow, merge and undergo inevitable business transitions, their image must evolve to reflect their ...
Triggered! Three Email Campaigns to Increase Engagement and Boost ROI
by Jen Ribble
Triggered! Three Email Campaigns to Increase Engagement and Boost ROI
Building deep, meaningful customer relationships is the overarching goal of almost any email marketing ...
Email Marketers' First Assignment: Brush Up on the Basics
by EJ McGowan
Email Marketers' First Assignment: Brush Up on the Basics
It is that time of year again! Students are stocking up on supplies and gearing up for back to school season ...
How Prioritizing Accessibility in Email Marketing Can Strengthen Your Campaign
by Sam Bo
How Prioritizing Accessibility in Email Marketing Can Strengthen Your Campaign
Marketing strategies are incomplete without email marketing. Email marketing offers one of the best returns ...
5 Awesome Agency Email Marketing Strategies We Use To Grow Our Business
by Marina Turea
5 Awesome Agency Email Marketing Strategies We Use To Grow Our Business
One of the valuable assets an organization has is its email list. It's also one of the most underused assets. ...
Simple Strategies to Boost your Email Conversions
by Dan Radak
Simple Strategies to Boost your Email Conversions
The number of email users worldwide is rising at an astonishing pace and is predicted to jump to 2.9 billion ...
Ask Anything About: Email
by Amberly Dressler
Ask Anything About: Email
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
Black Friday vs. Cyber Monday: Which Won Email Marketing?
by Ivy Shtereva
Black Friday vs. Cyber Monday: Which Won Email Marketing?
According to the National Retail Federation (NRF), 174 million people shopped between Black Friday and Cyber ...
Primary Tab Placement in Gmail
by Amberly Dressler
Primary Tab Placement in Gmail
Primary, social, promotions, updates and forums...the five "tabs" Gmail separates a recipient's incoming ...
New Data on Marketing to Millennials
by Amberly Dressler
New Data on Marketing to Millennials
Email marketing and automation software SendinBlue recently surveyed 750 U.S. millennials to help marketers ...
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