Gmail Wants to Speed Up Your Workflow
by Pete Prestipino
Gmail Wants to Speed Up Your Workflow
Email is central to a successful digital life, but can it get any better? Of course it can - particularly as ...
Delivering a More Lucrative Email Experience for Internet Retailers
by Pete Prestipino
Delivering a More Lucrative Email Experience for Internet Retailers
Email marketing platform Emma has officially set its sights on a potentially lucrative market in ecommerce.   ...
Gettin' All Up In the Inbox
by Pete Prestipino
Gettin' All Up In the Inbox
Despite all the advancements in email technology and delivery practices by senders, 20 percent of commercial ...
One Reason Your Emails Are Ignored
by Amberly Dressler
One Reason Your Emails Are Ignored
It is no secret that people's inboxes are crowded and those same recipients are often juggling multiple email ...
The Best Email Marketing Automation Strategies to Engage Your Customers
by Megan Totka
The Best Email Marketing Automation Strategies to Engage Your Customers
Email can be an extremely powerful way of connecting with your market. Unfortunately, for many companies, ...
Insights from 5 Billion Emails [A Q&A with Return Path]
by Amberly Dressler
Insights from 5 Billion Emails [A Q&A with Return Path]
Measuring consumers' level of engagement with emails they receive is a critical part of email marketing - ...
3 Ways to Re-Engage Email Subscribers
by Ivy Shtereva
3 Ways to Re-Engage Email Subscribers
When Gmail introduced its promotions tab in 2013 to help consumers keep their inboxes organized, marketers ...
Relying on Email in an Industry Lull: Best Practices for Preparation & Execution
by EJ McGowan
Relying on Email in an Industry Lull: Best Practices for Preparation & Execution
Every brand faces lull periods, whether these are due to seasonal changes, economic periods or even just ...
Digital Delivery: Email Solutions for Improved Business Performance & Processes
by Pete Prestipino
Digital Delivery: Email Solutions for Improved Business Performance & Processes
The reason that many brands rely on email as a vital part of their broader marketing mix is because time and ...
The Effect of Emojis in Emails
by Amberly Dressler
The Effect of Emojis in Emails
Heart eyes, thumbs-up, palm to face - there are thousands of emojis people can choose from whether they're ...
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