- Issue Specials
Understand Different Conversion Types to Win More
By Martin Greif
Businesses may be classifying their “converters” and “non-converters” all wrong, because their data is not neatly stored in one place.
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Top Stories
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- Internet Advertising
Google's AdWords Editor Keeps Getting Smarter
By Pete Prestipino
Google has released a new version of its AdWords Editors that should simplify advertiser workflows and make it far easier to manage campaigns.
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- Email Experience
- Issue Specials
Christmas Email Prep in July: Steps Retailers Should Take Now
By EJ McGowan
Christmas may be months away, but in the world of retail, that means it is right around the corner.
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- E-commerce Express
Web Performance of E-Commerce Sites Disturbingly Low
By David Page
For every second of Web latency, in fact, there could be upwards of a seven percent loss in conversion.
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- Issue Specials
Mastering Form Design
By Peter Prestipino
Many times the problem with completion abandonment is that most designers do not spend the required time improving them for conversion.
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- Infographics
Back to School Marketing Starts Now
By Website Magazine
Believe it or not, back-to-school shoppers are preparing now for one of the biggest e-commerce events of the year, and now is the time to prepare.
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- Software Everywhere
- Insights on Analytics
Voice Analytics for Intelligent Assistants
By Pete Prestipino
Adobe's Analytics is now able to track the performance of voice-enabled intelligent assistants from Amazon, Google, Apple, Microsoft and others.
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- Mobile World
Customer Convenience Is the Bottom Line. Here’s Why.
By Tracy Oppenheimer
Mobile-first brands understand that prioritizing customer convenience is the shortest path to increasing customer retention and loyalty.
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- Design and Development
Conversion Showdown: Radio Button or Checkbox?
By Pete Prestipino
The distinction between check boxes and radio buttons should be clear - choose wisely and these design elements will never be a barrier to conversion.
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- Design and Development
UX Trends to Look for in 2018
By Casey Tourangeau
As user-experience designers, we can again look to the past to inform the future.
5 Next-Generation Supplier Strategies
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