- WM Specials
- Content Engineer
The Art & Science of the PR Pitch
By Pete Prestipino
There's an art (and a science) to making a "pitch" to a journalist/writer/blogger; here are a few examples to get you started.
Top Stories
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- Insights on Analytics
3 Tips to Maximize ROI with Google Analytics
By Travis Bliffen
Google Analytics can be an extremely useful tool for evaluating the effectiveness of marketing expenditures
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- Affiliate Insider
90 Percent of Affiliate Marketing is Not Disclosed to Users
By Pete Prestipino
New research has revealed that upwards of 90 percent of affiliate posts on YouTube and Pinterest aren't being disclosed to consumers.
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- Mastering Search
- Design and Development
Mobile-First Indexing Officially Arrives
By Pete Prestipino
Google has officially started the process of rolling out "mobile-first indexing" but only for those websites that adhere to the best practices.
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- Software Everywhere
- Design and Development
Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech
By Website Magazine
Customer experience is top of mind with today's brands but meeting the often lofty expecations is increasingly challenging.
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- Infographics
- E-commerce Express
Marketers Totally Unprepared for GDPR
By Website Magazine
One-third of marketers do not understand GDPR and nearly half are worried about the extra time that compliance will require.
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- E-commerce Express
- Mobile World
The Best Way to Influence Mobile Success is Through Product Discovery
By Pete Prestipino
Consumers are still struggling when it comes to completing their mobile purchases.
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- E-commerce Express
QUICK HIT: Google Shopping Actions in Focus
By Website Magazine
One small step for Google, one giant step for E-commerce.
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- Software Everywhere
- E-commerce Express
A Practical Use for Augmented Reality
By Pete Prestipino
There are a lot of grandiose projections about AR but the best uses cases are likely to be the most practical ones.
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- E-commerce Express
- Content Engineer
The Homepage Approach That Scores the Most Ideal Clients
By Kelly Campbell
To bring in more ideal clients, ditch the ‘we/us/our’ language and demonstrate you understand the world from the customers’ perspective.
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