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Crafting a Positioning Strategy for Your Brand & Implementing it on the Web
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One important but overlooked element behind any marketing strategy (especially multi-channel online marketing) is brand positioning.
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An SMB Guide to Facebook Insights
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Managing a popular, effective social media presence requires a strategy, and that demands the proper use of Facebook Insights.
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3 Steps for Improved Digital Marketing Performance
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Practical guidance on creating evaluation metrics for the entire digital strategy and incentivizing teams to work together.
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Don't Put Your Graphic Design Budget on the Back Burner
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When trying to get a business running, it is easy to put design on the back burner and focus on other elements of growing revenue.
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14 Ways to Generate Backlinks
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Despite the increasing importance of speed and security, the number and quality of backlinks is still what matters most.
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How to Serve Up an Appetizing Website User Experience
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5 critical elements that drive conversion rates and revenue
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GDPR and the U.S. Retail Industry: How Businesses Can Minimize Risk
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The GDPR has raised a number of questions as to whether businesses are properly prepared to comply.
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Tips to Modernize Email Design
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Take these steps to design emails that are creative, responsive, mobile-ready and clearly branded to drive more successful campaigns
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- Infographics
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Elements of the Perfect Product Detail Page
By Website Magazine
Most Web professionals aren't satisfied with their conversion rate; if that sounds like you, where should you start?
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The Secrets of Social Advertising
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Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
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