• Software Everywhere
• Mobile World
• Internet Advertising

Optimize Google's Universal App Campaigns

By Pete Prestipino

Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.

• Email Experience
• E-commerce Express

Enhancing Ecommerce Email with UGC

By Pete Prestipino

Yotpo and Oracle Bronto annonuced an integration to sync ratings/reviews to merchant product catalogs.

• Social Media Mavens
• E-commerce Express

3 Reasons to Look Beyond Instagram to Build Your Brand

By Mike Svatek

To realize the full potential of word-of-mouth marketing, merchants need the tools to showcase meaningful customer stories.

• Local Matters
• E-commerce Express

Growth Opportunity: Localize Your B2B Site for Spanish-Speaking Business Owners

By Craig Witt

The double-digit growth of Spanish-speaking businesses across the United States offers B2B marketers huge potential...

• E-commerce Express

Buying Disconnect & The Role of Trust in B2B Deals

By Pete Prestipino

85% of vendors say they are open about their product’s limitations but only 37% of buyers thought their vendor lived up to that promise.

• E-commerce Express

Ecommerce Website Optimization [INFOGRAPHIC]

By Website Magazine

Discover practical guidance for optimizing an online presence for e-commerce audiences.

• Content Engineer

Long-Form Content Writing Basics

By Pete Prestipino

When it comes to revenue and engagement, there are few things that matter more than well planned, in-depth, and thoughtful content.

• Infographics
• Movers and Shakers

Where to Launch Your Startup

By Website Magazine

The Web is everywhere so if you have a killer idea for a startup you can launch anywhere in the world (not just Silicon Valley).

• Internet Advertising
• Content Engineer

Outside Youtube with the New Outstream Video Ad Unit

By Evan Kim

Google new video ad unit does not require placement in a YouTube video.

• Mobile World
• Internet Advertising

Value Exchange Ads Lead to Higher Engagement

By Pete Prestipino

Overview of a recent TapJoy study on the effect of rewarded ads on user value.