• Internet Advertising

Paralell Tracking in AdWords

By Pete Prestipino

Fast loading websites have long been a desire of most digital enterprises; speed matters greatly today and it is increasing in importance once again.

• Infographics
• Insights on Analytics

The Small Business Guide to Google Analytics

By Website Magazine

Discover who your visitors are and what they like doing, then adjust your site to optimize its performance...

• Movers and Shakers

Gen Z Eschews Loyalty Programs

By Pete Prestipino

Generational marketing is important to the success of most enterprises but not all generations react similarly to the messaging of brands.

• Email Experience
• Movers and Shakers

The Future of Retail is Intelligent

By Pete Prestipino

PayPal has announced the acquisition of Jetlore, an AI-powered prediction platform for retailers looking to drive more revenue and reduce churn.

• Mastering Search

Straight Talk: International & Multilingual SEO in Focus

By Blas Giffuni

Companies can no longer ignore the astonishing growth happening online in emerging markets.

• Infographics

Why Brands Are Using Video Marketing

By Website Magazine

Video is now an essential part of any serious digital content strategy. Is your brand prepared?

• Software Everywhere
• Email Experience

Creating On-Brand Intelligent Experiences

By Pete Prestipino

Movable Ink has released several tools and integrations for developers to build custom apps and extend the capabilities of their products.

• Software Everywhere
• E-commerce Express

Extending the Reach of E-Commerce Websites

By Pete Prestipino

Perhaps the greatest threat to the success of e-commerce merchants today is not extending their reach onto marketplaces.

• Design and Development

What Color Says About Your Business

By Amanda Bowman

When it comes to branding, what is your website and company's use of color saying to customers and prospects?

• Internet Advertising

Buy Digital Audio Ad Inventory Through Google DoubleClick

By Pete Prestipino

Most brands don't currently advertise on streaming platforms, but availability through Google's DoubleClick Bid Manager will likely change that.