--- title: How Apple Makes Its Money description: Apple continues to lead the way with its innovative products and services - the financials are clear evidence. --- [Digital Marketing Infographics | Latest News, Tips, and Insights](https://www.websitemagazine.com/infographics) # [How Apple Makes Its Money](https://www.websitemagazine.com/infographics/how-apple-makes-its-money) Written by [Peter Devereaux](https://www.websitemagazine.com/infographics/author/peter-devereaux) | Feb 17, 2020 6:00:00 AM How Apple Makes Its Money   > In 2018, Apple became the first publicly traded U.S. company to reach a market value of $1 trillion The Biggest Apple in the Money Tree   - Apple is worth more than - 1% of the world's GDP - The GDP of 183 countries\*, including: - Turkey: $851 billion - The Netherlands: $826 billion - Saudi Arabia: $683 billion - 6 Stock Exchanges\*, including:: - BME Spanish Exchanges: $852 billion - Singapore Exchange: $728 billion - Saudi Stock Exchange: $530 billion - Net worth of 3 of the world's richest individuals\*, including: - Jeff Bezos: $148 billion - Bill Gates: $94 billion - Warren Buffet: $84 billion - Apple vs. Other Tech > Competition in the billion-dollar club is stiff, with four of the world's top tech companies flirting with a trillion-dollar market cap - Highest Valued Global Tech Companies\*as of 02/05/2020 - Market Cap - Apple: $1.41 trillion - Microsoft: $1.39 trillion - Alphabet: $997.2 billion - Amazon: $1.03 trillion - Apple Dominates The U.S. Tech Market | Smartphones | Tablets | Smartwatches\* | | --- | --- | --- | | - Apple: 41% - Samsung: 21% - LG: 13% - Lenovo: 7% | - Apple: 38% - Samsung: 15% - Huawei: 10% - Amazon: 7% | - Apple: 46% - Samsung: 16% - FitBit: 10% - Others: 28% | Follow The Money   > Apple continues to lead the way with its innovative products and services - the financials are clear evidence - The Big Picture\* - Quarterly Profits & Expenses: - Gross profits: $20 billion - Operating expenses: -$8.6 billion - Saudi Arabia: $683 billion - Quarterly Sales & Revenue: - iPhone: $26 billion (48%) - Mac: $6 billion (11%) - Wearables, home, and accessories: $6 billion ( 10%) - iPad: $5 billion (9%) - Services: $11 billion (21%) > Services include: Apple Music, Apple Pay, iCloud, Apple News+, Apple Arcade, Apple TV+, and Apple Care+ - Stellar Annual Growth > Apple has seen impressive growth across all of its products and services since initial launch - 2002: iMac (redesign) released - 3 million sold\* - **2007:** iPhone released - 1 million sold - **2010:** iPad released - 7 million sold - **2015:** Apple Watch released - 12 million sold - **2018:** Unit Sales - Mac: 18 million - iPhone: 218 million - iPad: 44 million - Apple Watch: 23 million - **Apple Services Revenue** - 2013: $4 billion - 2015: $6 billion - 2017: $8 billion  Secrets To Apple's Success   > How did Apple rise to cult status? - Philosophy Of Steve Jobs\* - **Design:** "The aesthetic, the quality, has to be carried all the way through." - **Quality:** "Quality is more important than quantity. One home run is much better than two doubles." - **Marketing:** "Think Different" - **Leadership:** "The people who are crazy enough to think they can change the world are the ones who do." - **Innovation:** "Innovation distinguishes between a leader and a follower." - Tech With Persistent Value - **Mac Vs. PC** > Macs have many benefits PCs don't offer - Updates and improvements are released more quickly - High-end design and feel - Seamless integration between all Apple products - Longer life with fewer support requirements - **Macs Are Built To Last** - Most PCs need to be replaced every 4 years, BUT a Mac can last 2x as long - A mobile phone can lose more than half its value in just one month BUT iPhones hold their value 1.5X better than competitors - **Flourishing Refurbished Market** > Refurbished phone sales grew more than 4X faster than new phone sales in 2017 - While Apple products can be expensive, their resale value helps offset the cost - A 2 year old iPhone sells for 62% of its original price - Buying a refurbished device costs 15-40% times less than buying new - - And, most consumers are happy with refurbished purchases - New computers are 2X as likely to be returned as refurbished Macs - 26 states also mandated refurb computers for public schools & gov't offices Why Apple Continues to Dominate   > No other tech company has been able to rule the market like Apple - for three important reasons - #1: The Ecosystem - Allows for easy integration among products - Increases the visibility of other Apple products - #2: The Retail Presence - Allows customers to easily learn about new products - Provides technical support and repairs damaged tech - #3: Brand Loyalty - Inspires trust and repeat purchases - Grows the value of a single customer over a lifetime - #4: Commitment To Refurbish & Recycle - Ensures devices remain in use for as long as possible through upgrades like - Improved battery life - Easier screen replacements - Network of 5,000 Authorized Service Providers - Accept older devices for recycling - Buy & sell refurbished devices [View full post](https://www.websitemagazine.com/infographics/how-apple-makes-its-money) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux" }, "dateModified" : "2023-05-01T21:31:00.598Z", "datePublished" : "2020-02-17T06:00:00Z", "headline" : "How Apple Makes Its Money", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-11-03-4267-AM-Apr-10-2023-01-19-37-0481-PM-Apr-25-2023-03-13-42-0837-AM-May-01-2023-09-29-51-5681-PM.png", "width" : 400 }, "mainEntityOfPage" : "https://www.websitemagazine.com/infographics/how-apple-makes-its-money", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/gradient-regular@3x-1.png", "width" : 242.48277 }, "name" : "Digital Marketing Infographics" } } ```