--- title: How the Brain Processes Content description: How do you decide what type of content to use in your digital marketing strategy? The following info... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-41-8137-AM-Apr-10-2023-01-16-08-8419-PM-Apr-25-2023-03-10-07-6318-AM-May-01-2023-09-26-27-7181-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # How the Brain Processes Content ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/infographics/author/pete-prestipino) 03 Jan, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/infographics/how-the-brain-processes-content](mailto:?Body=https://www.websitemagazine.com/infographics/how-the-brain-processes-content) - Link Copied! ![How the Brain Processes Content](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-41-8137-AM-Apr-10-2023-01-16-08-8419-PM-Apr-25-2023-03-10-07-6318-AM-May-01-2023-09-26-27-7181-PM.png) **How do you decide what type of content to use in your digital marketing strategy? The following infographic from Main Path Marketing shows that the key may just lie in the brain.** --- --- ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/brain-content-processing-2-1-1-1.jpg?width=600&height=6953&name=brain-content-processing-2-1-1-1.jpg) ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/infographics/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Evolution of Tech Company Logos ![Evolution of Tech Company Logos](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tech-company-logos-2-1-1-1.jpg)](https://www.websitemagazine.com/infographics/infographic-evolution-of-tech-company-logos) ### [The Current Google SEO Ranking Factors ![The Current Google SEO Ranking Factors](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/SaaS-SEO-Tips-3-SEO-ranking-factors-1-1.webp)](https://www.websitemagazine.com/infographics/the-current-google-seo-ranking-factors) ### [2017 Mobile Ranking Factors for SEO; Technical, UX, & Content \[INFOGRAPHIC\] ![2017 Mobile Ranking Factors for SEO; Technical, UX, & Content \[INFOGRAPHIC\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobilerankingfactors-3-1-1-1.jpg)](https://www.websitemagazine.com/infographics/mobile-seo-ranking-factors) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Infographics [![Microlearning - the Future of Workplace Learning](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-247819.jpg) Microlearning - the Future of Workplace Learning](https://www.websitemagazine.com/infographics/microlearning-the-future-of-workplace-learning) [![53 Must-Have Site Features for Local Biz](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/landing-pages53daf68ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) 53 Must-Have Site Features for Local Biz](https://www.websitemagazine.com/infographics/must-have-website-features-for-local-businesses) [![Are Brands & Customers on the Same Page?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/42417-random-3-1-1-1.jpg) Are Brands & Customers on the Same Page?](https://www.websitemagazine.com/infographics/are-brands-customers-on-the-same-page) [![When to Send that Marketing Email](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/professional4556f88ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) When to Send that Marketing Email](https://www.websitemagazine.com/infographics/when-to-send-that-marketing-email) [![The Real Cost of Customer Churn](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-14-21-2496-AM-Apr-10-2023-01-19-44-3962-PM-4-4.png) The Real Cost of Customer Churn](https://www.websitemagazine.com/infographics/the-real-cost-of-customer-churn) [![The Digital Workplace In Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fin-tech-infographic-Jan-23-2023-12-09-32-8719-AM-1-1-1.jpg) The Digital Workplace In Focus](https://www.websitemagazine.com/infographics/the-digital-workplace-in-focus) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/infographics/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:26:54.463Z", "datePublished" : "2017-01-03T06:00:00.000Z", "headline" : "How the Brain Processes Content", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-41-8137-AM-Apr-10-2023-01-16-08-8419-PM-Apr-25-2023-03-10-07-6318-AM-May-01-2023-09-26-27-7181-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/infographics/how-the-brain-processes-content", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "How the Brain Processes Content", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```