---
title: Open Rates on Smartphones Soar
description: Movable Ink has released its Q1 2017 device preferences report.
---

[Digital Marketing Infographics | Latest News, Tips, and Insights](https://www.websitemagazine.com/infographics)

# [Open Rates on Smartphones Soar](https://www.websitemagazine.com/infographics/open-rates-on-smartphones-soar)

 Written by [Amberly Dressler](https://www.websitemagazine.com/infographics/author/amberly-dressler) | Jun 2, 2017 5:00:00 AM

**While it doesn't take exhaustive research to know that people are glued to their smartphones - just spend any amount of time in public - it is helpful for marketers to compare how consumers are using those devices versus desktop computers to interact with brand messaging and proceed to purchase (or not).**

Along these lines, [Movable Ink](https://movableink.com/) recently released the newest installment of its "U.S. Consumer Device Preference Report," and found uncharacteristically high email open rates on smartphone devices within the retail sector.

 Take a look at the highlights from the report below (to zoom, click on the graphic): <https://www.websitemagazine.com/hubfs/Imported_Blog_Media/cdr_infographic_retail_r1-01-1-1-1-1.png>

[View full post](https://www.websitemagazine.com/infographics/open-rates-on-smartphones-soar)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Amberly Dressler"
  },
  "dateModified" : "2023-05-01T21:30:16.751Z",
  "datePublished" : "2017-06-02T05:00:00Z",
  "headline" : "Open Rates on Smartphones Soar",
  "image" : {
    "@type" : "ImageObject",
    "height" : 200,
    "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/Imported_Blog_Media/mobile-up-Jan-23-2023-12-09-42-8076-AM-1-1-1.png",
    "width" : 200
  },
  "mainEntityOfPage" : "https://www.websitemagazine.com/infographics/open-rates-on-smartphones-soar",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/gradient-regular@3x-1.png",
      "width" : 242.48277
    },
    "name" : "Digital Marketing Infographics"
  }
}
```