--- title: The Psychology Of Color In Marketing description: The importance of color psychology marketing cannot be stressed enough! Shoppers' buying decisions are influenced by color in 85% of cases. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1097978384-3-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Psychology Of Color In Marketing ![Brian Wallace](https://www.websitemagazine.com/hubfs/raw_assets/public/News_Pro%20child/images/user-profile.png) [by Brian Wallace](https://www.websitemagazine.com/infographics/author/brian-wallace) 20 Oct, 2022 - - - [mailto:?Body=https://www.websitemagazine.com/infographics/psychology-of-color-in-marketing](mailto:?Body=https://www.websitemagazine.com/infographics/psychology-of-color-in-marketing) - Link Copied! ![The Psychology Of Color In Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1097978384-3-1-1-1.jpg) [![psychology-of-color-in-marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/psychology-of-color-in-marketing-1-1-1.jpeg "psychology-of-color-in-marketing")](https://www.luxurysocalrealty.com/blog/psychology-of-color-in-marketing/)   **Infographic brought to you by [LUXURYSOCALREALTY](https://www.luxurysocalrealty.com/).** [Brian Wallace](https://www.websitemagazine.com/infographics/author/brian-wallace) #### Popular Post ### [Evolution of Tech Company Logos ![Evolution of Tech Company Logos](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tech-company-logos-2-1-1-1.jpg)](https://www.websitemagazine.com/infographics/infographic-evolution-of-tech-company-logos) ### [The Current Google SEO Ranking Factors ![The Current Google SEO Ranking Factors](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/SaaS-SEO-Tips-3-SEO-ranking-factors-1-1.webp)](https://www.websitemagazine.com/infographics/the-current-google-seo-ranking-factors) ### [2017 Mobile Ranking Factors for SEO; Technical, UX, & Content \[INFOGRAPHIC\] ![2017 Mobile Ranking Factors for SEO; Technical, UX, & Content \[INFOGRAPHIC\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobilerankingfactors-3-1-1-1.jpg)](https://www.websitemagazine.com/infographics/mobile-seo-ranking-factors) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Infographics [![Microlearning - the Future of Workplace Learning](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-247819.jpg) Microlearning - the Future of Workplace Learning](https://www.websitemagazine.com/infographics/microlearning-the-future-of-workplace-learning) [![53 Must-Have Site Features for Local Biz](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/landing-pages53daf68ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) 53 Must-Have Site Features for Local Biz](https://www.websitemagazine.com/infographics/must-have-website-features-for-local-businesses) [![Are Brands & Customers on the Same Page?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/42417-random-3-1-1-1.jpg) Are Brands & Customers on the Same Page?](https://www.websitemagazine.com/infographics/are-brands-customers-on-the-same-page) [![When to Send that Marketing Email](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/professional4556f88ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) When to Send that Marketing Email](https://www.websitemagazine.com/infographics/when-to-send-that-marketing-email) [![The Real Cost of Customer Churn](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-14-21-2496-AM-Apr-10-2023-01-19-44-3962-PM-4-4.png) The Real Cost of Customer Churn](https://www.websitemagazine.com/infographics/the-real-cost-of-customer-churn) [![The Digital Workplace In Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fin-tech-infographic-Jan-23-2023-12-09-32-8719-AM-1-1-1.jpg) The Digital Workplace In Focus](https://www.websitemagazine.com/infographics/the-digital-workplace-in-focus) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Brian Wallace", "url" : "https://www.websitemagazine.com/infographics/author/brian-wallace" }, "dateModified" : "2023-05-01T21:26:55.677Z", "datePublished" : "2022-10-20T05:00:00.000Z", "headline" : "The Psychology Of Color In Marketing", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1097978384-3-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/infographics/psychology-of-color-in-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Brian Wallace" } ], "headline" : "The Psychology Of Color In Marketing", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```