--- title: AI-Powered Local Marketing description: Artificial intelligence is coming to local marketing (and much, much sooner than Web professionals might think). image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/brandify17-1-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # AI-Powered Local Marketing ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/local/author/pete-prestipino) 03 Nov, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/local/ai-powered-local-marketing](mailto:?Body=https://www.websitemagazine.com/local/ai-powered-local-marketing) - Link Copied! ![AI-Powered Local Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/brandify17-1-1-1-1.gif) ## **Artificial intelligence (AI) is coming to local marketing and sooner than Web professionals might think.** **[Brandify](https://www.brandify.com/), for example,** **recently announced its incubation team (Brandify Labs) has developed two new AI-driven location management technologies and they will likely be quite appealing to time-starved digital marketers.** The new Chatbot Locator, for example, will enable brands to offer consumers information (e.g., store hours wait times, reservations, Wi-Fi availability, etc.) for a businesses nearby locations, and the "Smart Review Response" technology will use machine learning to respond to reviews based on sentiment analysis and topic classification (e.g., service, location, inventory, etc), providing suggested review responses and learning a brands writing preferences and styles over time.  "Mobile once changed local search habits and intents, and now conversational interfaces are bringing another wave of change," said Andy Roy, VP Strategy at Brandify. "From using Facebook Messenger chatbots as a sales assistant to exploring voice search for a retailer via the Google Express shopping platform, we are excited to help our clients lead that wave." ![Brandify Labs Chatbot Locator](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/labs-chatbotlocator-1-1-1.png "Labs-ChatbotLocator") ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/local/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [5 Tech Vendors Helping Local Businesses Get Digital ![5 Tech Vendors Helping Local Businesses Get Digital](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/5-tech-vendors-helping-local-businesses-get-digital) ### [7 Essential Steps for a Successful Local Marketing Strategy ![7 Essential Steps for a Successful Local Marketing Strategy](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-my-business-logo-icon-4-1-1.png)](https://www.websitemagazine.com/local/successful-local-marketing-strategy) ### [Local Directory Checklist for Websites ![Local Directory Checklist for Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mami-mini-Jan-23-2023-12-05-38-0104-AM-1-1-1.gif)](https://www.websitemagazine.com/local/local-directory-checklist-for-websites) #### Subscribe to Our Newsletter! 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