--- title: Local Marketing News, Tips & Insights | Website Magazine | Michael Phillips description: Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) # Michael Phillips Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) by [Want Fair Reviews? Go to Yelp.](https://www.websitemagazine.com/local/want-fair-reviews-go-to-yelp) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![Want Fair Reviews? Go to Yelp.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yelp-logo-icon-Jan-23-2023-12-05-49-8709-AM-Apr-10-2023-01-09-55-1759-PM-Apr-25-2023-03-05-46-0834-AM-May-01-2023-09-20-31-0296-PM.png)](https://www.websitemagazine.com/local/want-fair-reviews-go-to-yelp) [According to a study titled Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the ...](https://www.websitemagazine.com/local/want-fair-reviews-go-to-yelp) [Location-based Sentiment Marketing with LocalResponse](https://www.websitemagazine.com/local/location-based-sentiment-marketing-with-localresponse) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![Location-based Sentiment Marketing with LocalResponse](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/target-Jan-23-2023-12-06-10-5100-AM-1-1-1.jpg)](https://www.websitemagazine.com/local/location-based-sentiment-marketing-with-localresponse) [A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on ...](https://www.websitemagazine.com/local/location-based-sentiment-marketing-with-localresponse) [Google Scrambling for a Local Deals Site](https://www.websitemagazine.com/local/google-scrambling-for-a-local-deals-site) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![Google Scrambling for a Local Deals Site](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-05-51-2045-AM-Apr-10-2023-01-09-50-1016-PM-Apr-25-2023-03-05-41-9055-AM-May-01-2023-09-20-27-4156-PM.png)](https://www.websitemagazine.com/local/google-scrambling-for-a-local-deals-site) [Google, after Groupon famously shunned their advances -- and $6 billion -- is desperately seeking a local ...](https://www.websitemagazine.com/local/google-scrambling-for-a-local-deals-site) [PlaceLocal's Impressive Local Advertising Solution](https://www.websitemagazine.com/local/placelocals-impressive-local-advertising-solution) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![PlaceLocal's Impressive Local Advertising Solution](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/paperg-3-1-1-1.jpg)](https://www.websitemagazine.com/local/placelocals-impressive-local-advertising-solution) [PlaceLocal is a new service from PaperG, an advertising technology company in New Haven, Connecticut. The ...](https://www.websitemagazine.com/local/placelocals-impressive-local-advertising-solution) [Coupons.com Goes Local, Offers New Affiliate Opportunities](https://www.websitemagazine.com/local/coupons-com-goes-local-offers-new-affiliate-opportunities) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![Coupons.com Goes Local, Offers New Affiliate Opportunities](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/coupons-2-1-1-1.jpg)](https://www.websitemagazine.com/local/coupons-com-goes-local-offers-new-affiliate-opportunities) [Coupons.com has launched a couple of new products for consumers, as well as new earning opportunities for ...](https://www.websitemagazine.com/local/coupons-com-goes-local-offers-new-affiliate-opportunities) [Consumers Trust Advertising on Local Newspaper Websites](https://www.websitemagazine.com/local/consumers-trust-advertising-on-local-newspaper-websites) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![Consumers Trust Advertising on Local Newspaper Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/newspaper-Jan-23-2023-12-06-17-3004-AM-1-1-1.jpg)](https://www.websitemagazine.com/local/consumers-trust-advertising-on-local-newspaper-websites) [Local newspapers are trusted by consumers more than any other local resource, according to a new study by ...](https://www.websitemagazine.com/local/consumers-trust-advertising-on-local-newspaper-websites) [Google Local Search: Get Found in 8 Easy Steps](https://www.websitemagazine.com/local/google-local-search-get-found-in-8-easy-steps) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![Google Local Search: Get Found in 8 Easy Steps](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-05-51-2045-AM-Apr-10-2023-01-09-50-1016-PM-Apr-25-2023-03-05-41-9055-AM-May-01-2023-09-20-27-4156-PM.png)](https://www.websitemagazine.com/local/google-local-search-get-found-in-8-easy-steps) [This is a continuation of "Locals Only" found in Website Magazine's October 2009 issue (available to monthly ...](https://www.websitemagazine.com/local/google-local-search-get-found-in-8-easy-steps) [Google Maps Gadget: Brick and Mortar Must-Have](https://www.websitemagazine.com/local/google-maps-gadget-brick-and-mortar-must-have) [by Michael Phillips](https://www.websitemagazine.com/local/author/michael-phillips) [![Google Maps Gadget: Brick and Mortar Must-Have](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/compass-4-1-1-1.jpg)](https://www.websitemagazine.com/local/google-maps-gadget-brick-and-mortar-must-have) [As a consumer, you're probably used to seeing something like this on a "directions" page from a ...](https://www.websitemagazine.com/local/google-maps-gadget-brick-and-mortar-must-have) #### Subscribe to Our Newsletter! 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