---
title: Local Marketing News, Tips & Insights | Website Magazine | Peter Devereaux
description: As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.
---

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# Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.

[mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) <https://www.websitemagazine.com> <https://www.facebook.com/WebsiteMagazine/> <https://www.linkedin.com/in/peter-devereaux/> <https://twitter.com/websitemagazine>

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[List Local, Manage Broadly](https://www.websitemagazine.com/local/list-local-manage-broadly)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![List Local, Manage Broadly](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mapb157f78ec5e163acbc5dff0000ff1aaa-2-1-1-1.png)](https://www.websitemagazine.com/local/list-local-manage-broadly) 

[Just when companies have their local listings figured out (i.e., consistent and updated), more channels get ...](https://www.websitemagazine.com/local/list-local-manage-broadly)

[Editor's Letter: Hear Them in Context (Website Magazine July 2017)](https://www.websitemagazine.com/local/issue-editors-letter-hear-them-in-context-website-magazine-july-2017)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Editor's Letter: Hear Them in Context (Website Magazine July 2017)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/keyboard-letters-2-1-1-1.png)](https://www.websitemagazine.com/local/issue-editors-letter-hear-them-in-context-website-magazine-july-2017) 

[Long wait times, interruptions in service, incorrect orders or any number of other problems that can go wrong ...](https://www.websitemagazine.com/local/issue-editors-letter-hear-them-in-context-website-magazine-july-2017)

[The Most Valuable Brand Asset Is...](https://www.websitemagazine.com/local/the-most-valuable-brand-asset-is)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![The Most Valuable Brand Asset Is...](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/the-most-valuable-brand-asset-is) 

[Reputation is the most valuable asset of today's brands (those both large and small) so it makes sense to ...](https://www.websitemagazine.com/local/the-most-valuable-brand-asset-is)

[Tips for Combining Mobile & Local](https://www.websitemagazine.com/local/tips-for-combining-mobile-and-local)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Tips for Combining Mobile & Local](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-business-pin-image-Apr-10-2023-01-07-55-6369-PM-1-1.png)](https://www.websitemagazine.com/local/tips-for-combining-mobile-and-local) 

[Like peanut butter and jelly and Batman and Robin, it's tough to talk about mobile without talking about ...](https://www.websitemagazine.com/local/tips-for-combining-mobile-and-local)

[The Race for the Local Web](https://www.websitemagazine.com/local/the-race-for-the-local-web)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

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[There has never been a better time to be a local business. Proximity is influencing the digital landscape ...](https://www.websitemagazine.com/local/the-race-for-the-local-web)

[Solutions to Find the Right Local Keywords](https://www.websitemagazine.com/local/solutions-to-find-the-right-local-keywords)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Solutions to Find the Right Local Keywords](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/keyword-research-image-Apr-10-2023-01-08-12-2140-PM-1-1.png)](https://www.websitemagazine.com/local/solutions-to-find-the-right-local-keywords) 

[Using the "right" keywords in ad copy, marketing campaigns and website copy is one of the most important jobs ...](https://www.websitemagazine.com/local/solutions-to-find-the-right-local-keywords)

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[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Local Listings: Stop Overthinking It](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tim-mossholder-qvWnGmoTbik-unsplash-1-1.jpg)](https://www.websitemagazine.com/local/local-listings-stop-overthinking-it) 

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[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Your Go-To List for Local Listing Management Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/arthur-franklin-x1lkDL9HMjc-unsplash-1-1.jpg)](https://www.websitemagazine.com/local/your-go-to-list-for-local-listing-management-tools) 

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[Essential Local Directories for Everyday Merchants](https://www.websitemagazine.com/local/essential-local-directories-for-everyday-merchants)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Essential Local Directories for Everyday Merchants](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/essential-local-directories-for-everyday-merchants) 

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[Make or Break Business Review Sites & Essential Yelp Alternatives](https://www.websitemagazine.com/local/make-or-break-business-review-sites-and-essential-yelp-alternatives)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Make or Break Business Review Sites & Essential Yelp Alternatives](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/make-or-break-business-review-sites-and-essential-yelp-alternatives) 

[Web consumers (end-users) have long used business reviews in their decision making and today's savviest ...](https://www.websitemagazine.com/local/make-or-break-business-review-sites-and-essential-yelp-alternatives)

[From Kalamazoo to KathmanduWhy Going Global Really Means Going Local](https://www.websitemagazine.com/local/from-kalamazoo-to-kathmandu-why-going-global-really-means-going-local)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![From Kalamazoo to KathmanduWhy Going Global Really Means Going Local](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/from-kalamazoo-to-kathmandu-why-going-global-really-means-going-local) 

[By Nataly Kelly The hype around globalization is well deserved - it has never been easier for organizations ...](https://www.websitemagazine.com/local/from-kalamazoo-to-kathmandu-why-going-global-really-means-going-local)

[Local Biz' in a Google World](https://www.websitemagazine.com/local/local-biz-in-a-google-world)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Local Biz' in a Google World](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/local-biz-in-a-google-world) 

[By Allison Howen and Amberly Dressler Most business is local business. As the Web becomes a more traditional ...](https://www.websitemagazine.com/local/local-biz-in-a-google-world)

[Ultimate List of Check-In Apps for Local Businesses](https://www.websitemagazine.com/local/ultimate-list-of-check-in-apps-for-local-businesses)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Ultimate List of Check-In Apps for Local Businesses](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-blocks-Jan-23-2023-12-05-59-9699-AM-2-2-2.png)](https://www.websitemagazine.com/local/ultimate-list-of-check-in-apps-for-local-businesses) 

[Social media is no longer an emerging platform. Its benefits and uses are well documented (we have an entire ...](https://www.websitemagazine.com/local/ultimate-list-of-check-in-apps-for-local-businesses)

[Apple Goes SoLoMo with SpotSetter](https://www.websitemagazine.com/local/apple-goes-solomo-with-spotsetter)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Apple Goes SoLoMo with SpotSetter](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/apple-goes-solomo-with-spotsetter) 

[Apple is testing the waters of SoLoMo (social, local, mobile) with the recent acquisition of SpotSetter, a ...](https://www.websitemagazine.com/local/apple-goes-solomo-with-spotsetter)

[5 Tech Vendors Helping Local Businesses Get Digital](https://www.websitemagazine.com/local/5-tech-vendors-helping-local-businesses-get-digital)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![5 Tech Vendors Helping Local Businesses Get Digital](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/5-tech-vendors-helping-local-businesses-get-digital) 

[Jumping into the digital waters can be intimidating for local business owners, especially for those who have ...](https://www.websitemagazine.com/local/5-tech-vendors-helping-local-businesses-get-digital)

[10 Local Apps Driving Traffic (And Conversions)](https://www.websitemagazine.com/local/10-localized-native-apps-fueling-conversions)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![10 Local Apps Driving Traffic (And Conversions)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localmap-Jan-23-2023-12-05-50-7348-AM-1-1-1.png)](https://www.websitemagazine.com/local/10-localized-native-apps-fueling-conversions) 

[Now-a-days, smartphones are intertwined into our everyday lives - from conducting tasks as simple as sending ...](https://www.websitemagazine.com/local/10-localized-native-apps-fueling-conversions)

[Get Local with Loyalty](https://www.websitemagazine.com/local/get-local-with-loyalty)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Get Local with Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-12-30-9020-PM-4-4.png)](https://www.websitemagazine.com/local/get-local-with-loyalty) 

[Consumers love their loyalty programs and crave their cellphones, making mobile loyalty programs a win-win ...](https://www.websitemagazine.com/local/get-local-with-loyalty)

[Mobile App Watch - ReachLocal, Go Daddy, DocuSign and More](https://www.websitemagazine.com/local/mobile-app-watch-december-12)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Mobile App Watch - ReachLocal, Go Daddy, DocuSign and More](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-07-42-2400-AM-2-2-2.png)](https://www.websitemagazine.com/local/mobile-app-watch-december-12) 

[ReachLocal iOS - https://wsm.co/ORrNAG Android - https://wsm.co/VXpSdV Keeping up with leads and daily tasks ...](https://www.websitemagazine.com/local/mobile-app-watch-december-12)

[Checklist for Gaining Local Web Authority](https://www.websitemagazine.com/local/checklist-for-gaining-local-web-authority)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Checklist for Gaining Local Web Authority](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-07-42-2400-AM-2-2-2.png)](https://www.websitemagazine.com/local/checklist-for-gaining-local-web-authority) 

[Trying to find your place on the World Wide Web can be intimidating - particularly for businesses that lack ...](https://www.websitemagazine.com/local/checklist-for-gaining-local-web-authority)

[Going Glocal: Mastering the Art of Global-Local Marketing](https://www.websitemagazine.com/local/going-glocal-mastering-the-art-of-global-local-marketing)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Going Glocal: Mastering the Art of Global-Local Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/going-glocal-mastering-the-art-of-global-local-marketing) 

[A brand is not just a logo. A brand is a culmination of the visual and emotional experiences an individual ...](https://www.websitemagazine.com/local/going-glocal-mastering-the-art-of-global-local-marketing)

[Local Web Marketing - 20 Minutes Per Day](https://www.websitemagazine.com/local/local-web-marketing-20-minutes-per-day)

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[![Local Web Marketing - 20 Minutes Per Day](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-20-15-1825-PM.png)](https://www.websitemagazine.com/local/local-web-marketing-20-minutes-per-day) 

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[Three Tiers of Local Web Marketing](https://www.websitemagazine.com/local/three-tiers-of-local-web-marketing)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Three Tiers of Local Web Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-12-30-9020-PM-4-4.png)](https://www.websitemagazine.com/local/three-tiers-of-local-web-marketing) 

[Connecting Local Businesses with Local Customers Internet marketing is critical for local businesses looking ...](https://www.websitemagazine.com/local/three-tiers-of-local-web-marketing)

[Local Directory Submissions - What You Need To Know](https://www.websitemagazine.com/local/local-directory-submissions)

[by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 

[![Local Directory Submissions - What You Need To Know](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/local-directory-submissions) 

[Submitting to Local Directory Listings is important to any brick and mortar based business. Literally, ...](https://www.websitemagazine.com/local/local-directory-submissions)

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