--- title: Call Tracking Solutions at Kenshoo Local description: As the Web evolves, the community of Web professionals move ever closer to true integrated marketing... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phonebooth-mini-Jan-23-2023-12-04-55-5693-AM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Call Tracking Solutions at Kenshoo Local ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/local/author/pete-prestipino) 08 Sep, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/local/call-tracking-solutions-at-kenshoo-local](mailto:?Body=https://www.websitemagazine.com/local/call-tracking-solutions-at-kenshoo-local) - Link Copied! ![Call Tracking Solutions at Kenshoo Local](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phonebooth-mini-Jan-23-2023-12-04-55-5693-AM-1-1-1.gif) **As the Web evolves, the community of Web professionals move ever closer to true integrated marketing. Those standing at the forefront of this evolution are often the analytics vendors, whose services sit squarely between services and the consumers of those services.** ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/phonebooth-mini-Jan-23-2023-12-04-55-3179-AM-1-1-1.gif?width=73&height=73&name=phonebooth-mini-Jan-23-2023-12-04-55-3179-AM-1-1-1.gif)For example, those advertisers bidding on keywords should know which terms and phrases are making the phone ring (and what happened on the call). Analytics vendors providing call tracking to the rescue. The result of knowing this information (courtesy of your analytics vendor) s that by understanding the correlation between a phone call and conversions, it is then possible to say which campaign modification or adjustment resulted in the phone call. Call tracking and conversion analytics solution provider **[Mongoose Metrics](https://mongoosemetrics.com)**, and [KENSHOO Local](https://www.kenshoo.com/Local/), a provider of PPC campaign automation software for local SEM marketers, today announced a partnership wherein Mongoose Metrics will deliver a call tracking reporting and online-to-offline call conversion optimization solution to Kenshoo Local clients. The platform aims to help directories, CMR's (certified marketing representative), and local marketing service providers to increase call conversions for their clients by identifying and optimizing towards highest converting keywords in search marketing campaigns. "The combination of KENSHOO Local and Mongoose Metrics, two leaders and innovation powerhouses in their respective fields, provides advertisers with increasingly effective solutions to connect more consumers and advertisers in a way that drives the most value to their businesses- via a phone call, "said Sivan Metzger, General Manager of KENSHOO Local. "We look forward to bringing more such innovations to market with industry leading partners like Mongoose."   ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/local/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [5 Tech Vendors Helping Local Businesses Get Digital ![5 Tech Vendors Helping Local Businesses Get Digital](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/5-tech-vendors-helping-local-businesses-get-digital) ### [7 Essential Steps for a Successful Local Marketing Strategy ![7 Essential Steps for a Successful Local Marketing Strategy](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-my-business-logo-icon-4-1-1.png)](https://www.websitemagazine.com/local/successful-local-marketing-strategy) ### [Local Directory Checklist for Websites ![Local Directory Checklist for Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mami-mini-Jan-23-2023-12-05-38-0104-AM-1-1-1.gif)](https://www.websitemagazine.com/local/local-directory-checklist-for-websites) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Local Marketing [![Local Duplicates Disappear With Moz](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phil-shaw-zAZYuch7deE-unsplash-1.jpg) Local Duplicates Disappear With Moz](https://www.websitemagazine.com/local/local-duplicates-disappear-with-moz) [![Hackers Think Global, Act Local](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-12-30-9020-PM-4-4.png) Hackers Think Global, Act Local](https://www.websitemagazine.com/local/hackers-think-global-act-local) [![Local Brand Page vs. Corporate Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-marker_525x525-Jan-23-2023-12-06-08-0905-AM-1-1-1.png) Local Brand Page vs. Corporate Websites](https://www.websitemagazine.com/local/local-brand-page-vs-corporate-websites) [![Using Hyperlocal Real-World Resources to Boost Content Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/content2a07f98ec5e163acbc5dff0000ff1aaa-Jan-23-2023-12-05-57-5467-AM-1-1-1.png) Using Hyperlocal Real-World Resources to Boost Content Marketing](https://www.websitemagazine.com/local/using-hyperlocal-real-world-resources-to-boost-content-marketing) [![Local Matters to Snap; Is it The Same for Millennials?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/placed2017-1-1-1-1.jpg) Local Matters to Snap; Is it The Same for Millennials?](https://www.websitemagazine.com/local/local-matters-to-snap-is-it-the-same-for-millennials) [![Leveraging Weather Data for In-Store Messaging Experiences](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/swirlnetworks-mini-1-1-1-1.jpg) Leveraging Weather Data for In-Store Messaging Experiences](https://www.websitemagazine.com/local/leveraging-weather-data-for-in-store-messaging-experiences) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/local/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:21:16.507Z", "datePublished" : "2010-09-08T05:00:00.000Z", "headline" : "Call Tracking Solutions at Kenshoo Local", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phonebooth-mini-Jan-23-2023-12-04-55-5693-AM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/local/call-tracking-solutions-at-kenshoo-local", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Call Tracking Solutions at Kenshoo Local", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```