---
title: Mobile Coupons & Google Local Business Center
description: Unless you've been living under a very large rock the past 18 months, the recession we'v...
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---

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# Mobile Coupons & Google Local Business Center

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/local/author/pete-prestipino) 16 Jan, 2010

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Unless you've been living under a very large rock the past 18 months, the recession we've been in has forced marketers to do two things - look for new opportunities to promote their businesses (and websites) and be more sensitive to the needs of their consumers. This is illustrated well in the rise of local search marketing and coupon use. The need to make online coupons work in the context of a local business, however, remains challenging. That's about to change.

[**Read more about using mobile coupons in Google Maps through the Local Business Center**](https://www.websitemagazine.com/blog/using-mobile-coupons-in-google-maps-amp-local-business-center)

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/local/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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