---
title: ReachLocal Adds Competitive Measurement Capabilities
description: A new ReachLocal update is bringing competitive measurement and multi-location capabilities to the c...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localmap-Jan-23-2023-12-07-40-2012-AM-1-1-1.png
---

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# ReachLocal Adds Competitive Measurement Capabilities

![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg)

[by Allison Howen](https://www.websitemagazine.com/local/author/allison-howen) 09 Dec, 2014

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**A new ReachLocal update is bringing competitive measurement and multi-location capabilities to the company's online marketing platform.**

The update adds new third-party campaign result measurement and multi-location alert and reporting capabilities to the company's ReachEdge total digital marketing system. The new features build on the solution's lead measurement and alert support that give local businesses insights into ROI from all of their marketing sources, including organic content (SEO), web presence and social media marketing.

With the third-party measurement update, ReachEdge will be able to provide local businesses with visibility into their marketing investments across campaigns run by both third-parties and ReachLocal. Moreover, the update displays all measurement and result data in a single dashboard, gives users the ability to sort and filter measurement data by source, as well as provides a one-to-one comparison of ReachLocal service results against other marketing providers.

It is also important to note that the multi-location support update will allow companies with several locations to organize and route alerts, leads and other information by geography, office or employees. This enables users to make sure the right information is delivered to the right recipient, which can increase response time and efficiency. Furthermore, the multi-location support allows local businesses to send email customized by location as well as compare leads and trends across locations.

According to [ReachLocal](https://localiq.com/reachlocal-is-now-localiq/), the competitive measurement capabilities are currently available to current ReachEdge users in the US, Canada, Australia and the UK. Multi-location support, however, is currently only available in the US.

---

---

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I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver

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