---
title: AdInsight Call Tracking
description: Technology Company AdInsight Limited has developed an innovative online call tracking system (brand...
---

[Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog](https://www.websitemagazine.com/marketing)

# [AdInsight Call Tracking](https://www.websitemagazine.com/marketing/adinsight-call-tracking)

 Written by [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) | Apr 27, 2009 5:00:00 AM

**Technology Company AdInsight Limited has developed an innovative online [call tracking](https://www.adinsight.eu) system (branded as Web Route) which can provide businesses with statistical proof of how effective their advertising campaigns are in winning customers and achieving sales.**

The Web-based rule system will help businesses optimize their online ad spend by pinpointing how a phone-in customer found the company online.

There are many ways a customer could find a business online (from social media sites to pay-per-click advertisements), which is why solutions like this are so appealing to those needing to measure their channel-specific return on investment. Web Route offers a rule builder which allows businesses to create any combination of rules they wish to track, for example, monitoring a set of keywords on a specific search engine like Google using a broad match function.

"With the upgraded AdInsight tracking system, companies now have the technology to track data on customer calls, including whether those calls resulted in a sale and how those new customers found out about the company online," said Ross Fobian, co-director at AdInsight. "The overall result is that companies using AdInsight know exactly which advertising, whether it is offline or online, is driving telephone sales and which is not."

[View full post](https://www.websitemagazine.com/marketing/adinsight-call-tracking)

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