--- title: "Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog | Joy Gendusa" description: Joy Gendusa, Founder and CEO of PostcardMania, has learned the ‘ins and outs’ of postcard marketing through massive trial and error. Using postcards as the only marketing medium to grow her company in its formative years. Through extensive testing and tracking methods, she was able to isolate the key factors that are most likely to ensure postcard marketing success. Joy not only tells her clients to promote consistently to their target market in order to increase their overall income, she also practices what she preaches. Joy mails out 195,000 postcards every single week to her prospects and past customers and by using the principles that she has mastered, she has grown PostcardMania into a multi-million dollar enterprise. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Joy Gendusa](https://www.websitemagazine.com/hubfs/Author%20Photos/Joy%20Gendusa.jpg) # Joy Gendusa Joy Gendusa, Founder and CEO of PostcardMania, has learned the ‘ins and outs’ of postcard marketing through massive trial and error. Using postcards as the only marketing medium to grow her company in its formative years. Through extensive testing and tracking methods, she was able to isolate the key factors that are most likely to ensure postcard marketing success. Joy not only tells her clients to promote consistently to their target market in order to increase their overall income, she also practices what she preaches. Joy mails out 195,000 postcards every single week to her prospects and past customers and by using the principles that she has mastered, she has grown PostcardMania into a multi-million dollar enterprise. by [The Benefits of Marketing Integration (and How to Do It)](https://www.websitemagazine.com/marketing/the-benefits-of-marketing-integration-and-how-to-do-it) [by Joy Gendusa](https://www.websitemagazine.com/marketing/author/joy-gendusa) [![The Benefits of Marketing Integration (and How to Do It)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/postcard-mania_100x100-Jan-23-2023-12-10-38-0357-AM-1-1-1.png)](https://www.websitemagazine.com/marketing/the-benefits-of-marketing-integration-and-how-to-do-it) [Online marketing tactics like websites, pay per click (PPC), email and search engine optimization are ...](https://www.websitemagazine.com/marketing/the-benefits-of-marketing-integration-and-how-to-do-it) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)