---
title: CPMs Stabilizing - What Say You?
description: According to vertical ad network management company Adify's Vertical Gauge Report, Q2 2...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adify-mini-3-1-1-1.gif
---

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# CPMs Stabilizing - What Say You?

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 21 Aug, 2009

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![CPMs Stabilizing - What Say You?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adify-mini-3-1-1-1.gif)

**According to vertical ad network management company Adify's "Vertical Gauge Report, Q2 2009," the prices of online display advertising across several vertical industries seem to be rebounding.**

 Adify found that median CPM for online display ads from the 2008 fourth quarter through the second quarter of 2009 was virtually unchanged at $7.71. However, real estate network CPMs doubled in that time, reaching an average of $6.49 from an extremely depressed state in late 2008. Sports CPMs were up 18% to $7.09.

 The highest prices commanded by display ads were in the technology sector, with a $16.01 average CPM in the second quarter, automotive at $15.33 and travel at $19.89. These prices have fluctuated since the 2008 fourth quarter, according to Adify.

 Adify's technology tracked and analyzed CPM trends on more than 200 vertical ad networks on the Adify Network Building Platform, serving advertising to about 12,000 sites. What say you? Do you see CPM's stabilizing? Comment below.

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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