--- title: Editor's Letter - October 2015 description: There's a lot of talk of new companies improving old industries, as well as startups creating entire... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-Apr-10-2023-01-23-32-2169-PM-3-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Editor's Letter - October 2015 ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 02 Oct, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/editors-letter-october-2015](mailto:?Body=https://www.websitemagazine.com/marketing/editors-letter-october-2015) - Link Copied! ![Editor's Letter - October 2015](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-Apr-10-2023-01-23-32-2169-PM-3-2.png) **There's a lot of talk of new companies improving old industries, as well as startups creating entirely new ones. There has never been a time in the history of business, however, when this hasn't been the case.** The difference in 2015 though is the speed at which innovators can get their products/services to market and generate awareness - thanks to, of course, the Web and the many marketing channels it provides. It is not just their offerings (although some are proving quite disruptive for everything from billing to transportation) that are challenging the way products and services are delivered compared to existing competitors, but also the way in which these disruptors are operating in the day to day. Today's disruptors - although many are hurried to launch before they are quite ready - are leveraging the foundations of Web success (infrastructure and reliability, analytics and optimization, and acquisition and retention) in creative and inspiring ways. This month's feature not only looks at the technologies speeding up digital business, but also their processes that will change how even the oldest companies will want to do business today. Disruption can, of course, be seen in many industries. This issue of Website Magazine also addresses changes to how local businesses can be found on the search engines today, as well as how the digital redesign process is (or at least can be) smarter, faster and simply better than it was before thanks to supporting technologies and more redesign precedent. This issue also includes considerations to make when selecting an enterprise content management system, as well as ones to make in the future as industries and expectations rapidly evolve. And, as Website Magazine (and the professionals it serves), looks to holiday marketing, readers will find guidance on how to make the most out of transactional emails, which are nearly always opened but nearly never optimized. As always, we hope you enjoy this issue and invite you to join us on the 'Net where our editors and industry contributors explore the topics that matter most to your digital success. Best Web Wishes, Peter Prestipino Peter@WebsiteMagazine.com ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:22:38.919Z", "datePublished" : "2015-10-02T05:00:00.000Z", "headline" : "Editor's Letter - October 2015", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-Apr-10-2023-01-23-32-2169-PM-3-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/editors-letter-october-2015", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Editor's Letter - October 2015", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```