According to the recently released MarketingSherpa Ecommerce Benchmark Study, most conversion-to-sale rates for ecommerce sites fall below 5 percent.
While at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL, Ben Pressley, head of worldwide sales for Magento, and Website Magazine's own Editor-in-Chief Pete Prestipino sat down with Daniel Burstein, director of editorial content at MECLABS, in the MarketingSherpa Media Center.
While discussing the latest Benchmark Study, Pressley said that most successful companies have designed an optimized website for both the tablet and smartphone experience. He elaborated on that by saying when a user is watching TV at night and surfing the Web on their here.