--- title: Feedback 2.0 at Guru.com description: One of the issues companies have with managing the endless stream of feedback is that we tend to liv... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/guru-mini-3-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Feedback 2.0 at Guru.com ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 12 Dec, 2008 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/feedback-2-0-at-guru-com](mailto:?Body=https://www.websitemagazine.com/marketing/feedback-2-0-at-guru-com) - Link Copied! ![Feedback 2.0 at Guru.com](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/guru-mini-3-1-1-1.gif) One of the issues companies have with managing the endless stream of feedback is that we tend to live in a black-and-white world too often. Instead of seeing things for what they are, we opt for purely objective or purely subjective assessments of things, people, or products. Freelance marketplace Guru.com aims to change all that with a proprietary feedback management methodology that improves the value of subjective comments or rankings on its site by validating against actual performance metrics. "Current feedback standards create an assumption of validity predicated on transparency," explained Inder Guglani, CEO and founder of Guru.com. "But as incomplete information and fear of retaliation are introduced into the feedback process, transparency requires objective verification." Users are able to block some unwarranted feedback but only in proportion to their prior, proven success. While negative feedback is not fully suppressed, its exposure is made more reliably predictive. Objective performance metrics determine a variable blocking rate, or "blocking power," which is calculated for each user in real-time. A seven day review-and-approval period is allowed for assessment of individual feedback records prior to public disclosure. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:26:39.236Z", "datePublished" : "2008-12-12T06:00:00.000Z", "headline" : "Feedback 2.0 at Guru.com", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/guru-mini-3-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/feedback-2-0-at-guru-com", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Feedback 2.0 at Guru.com", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```