--- title: From the Editor - April 2015 description: In Pursuit of the Optimal Interaction The practice of Web design is different than years past. N... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-17-29-4263-AM-Apr-10-2023-01-39-55-9867-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # From the Editor - April 2015 ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 01 Apr, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/from-the-editor-april-2015](mailto:?Body=https://www.websitemagazine.com/marketing/from-the-editor-april-2015) - Link Copied! ![From the Editor - April 2015](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-17-29-4263-AM-Apr-10-2023-01-39-55-9867-PM-1-1.png) #### In Pursuit of the Optimal Interaction The practice of Web design is different than years past. No longer are enterprises focused on the aesthetics of their digital presence alone, but the functionality of every element on their websites and applications as well. They are in pursuit of genuine user interaction in each virtual session and they are rapidly discovering the best practices to do so. Today's consumer is more demanding of compelling and engaging experiences and less tolerant of websites that don't meet these often lofty expectations. From the standpoint of the modern enterprise, that can be a double-edged digital sword. While it certainly requires a greater investment of time, talents, energy and resources for enterprises to create a digital presence that truly connects with an audience, end-users (website visitors) are also more accessible and available to target than ever before - and in many ways, easier to convert - when the conditions are right. In the feature story of this month's Website Magazine, readers will discover several practical approaches to Web design when the aim (as it always should have been) is on generating interaction. From experience mapping, to the use of affordances, Website Magazine readers will discover several methods to help any digital brand move beyond the visual alone and toward creating a more immersive experience. Web design is the primary focus of this edition of Website Magazine, but readers will also find many other useful articles to help accelerate their 'Net success. This issue, for example, includes guidance on business intelligence solutions, tips for using big data in email marketing, advice on crafting unique value propositions, and a whole lot more. As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the Web, where our editors and contributors explore the topics that matter most to your digital success. Best Web Wishes, Peter Peter@WebsiteMagazine.com ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:37:01.039Z", "datePublished" : "2015-04-01T05:00:00.000Z", "headline" : "From the Editor - April 2015", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-17-29-4263-AM-Apr-10-2023-01-39-55-9867-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/from-the-editor-april-2015", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "From the Editor - April 2015", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```