--- title: Genome Maps Out Targeted Data for Advertisers description: Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hop... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/genome-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Genome Maps Out Targeted Data for Advertisers ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [by Michael Garrity](https://www.websitemagazine.com/marketing/author/michael-garrity) 16 May, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/genome-maps-out-targeted-data-for-advertisers](mailto:?Body=https://www.websitemagazine.com/marketing/genome-maps-out-targeted-data-for-advertisers) - Link Copied! ![Genome Maps Out Targeted Data for Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/genome-2-1-1-1.jpg) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/genome-3-1-1-1.jpg?width=75&height=75&name=genome-3-1-1-1.jpg)**Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform to use.** That announcement was the [Genome](https://www.genomeplatform.com/) platform, an online advertising solution that will combine Yahoo user data with third-party data from Interclick and first-party data from advertisers, plus a premium media footprint that allows marketers to access Yahoo's inventory of guaranteed and non-guaranteed premium ads; all of this is designed to give marketers a complete, custom audience solution. The new advertising solution ties together technology, data, analytics and media from Yahoo and Interclick, utilizing Yahoo's premium media and vast collection of user data in conjunction with Interclick's unified technology stack, third-party data partnerships and audience and analytics expertise. Genome will leverage data to improve an advertisers return on investment (ROI), provide actionable insights relevant to campaign objectives and meet industry challenges, including data proliferation, technology fragmentation and outdated planning and buying techniques. Marketers will be able to easily organize and navigate the data ecosystem to build brand value and increase conversions and revenue. Yahoo is presenting Genome as the culmination of its display ad agreement with Microsoft and AOL, as well as its purchase of Interclick, to offer an audience buying solution with best-in-class targeting and personalization capabilities. The company anticipates that Genome will be available in July. ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [Michael Garrity](https://www.websitemagazine.com/marketing/author/michael-garrity) Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team. - - #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Marketing [![3 Tips to Make Your Website More User-Friendly in 2023](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-2284350-1-1.jpg) 3 Tips to Make Your Website More User-Friendly in 2023](https://www.websitemagazine.com/marketing/3-tips-to-make-your-website-more-user-friendly) [![Web.com Launches New Professional QuickStart Website Service](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4348404-1.jpg) Web.com Launches New Professional QuickStart Website Service](https://www.websitemagazine.com/marketing/web-com-launches-new-professional-quickstart-website-service) [![6 Ways to Stretch Your Marketing Budget](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-32-33-0828-PM-Apr-25-2023-03-10-37-2214-AM-1.png) 6 Ways to Stretch Your Marketing Budget](https://www.websitemagazine.com/marketing/6-ways-to-stretch-your-marketing-budget) [![5 Reasons Visitors Leave Your Website and Website Tracking Tools to Track Website Visitors](https://www.websitemagazine.com/hubfs/pexels-photo-1008155.jpg) 5 Reasons Visitors Leave Your Website and Website Tracking Tools to Track Website Visitors](https://www.websitemagazine.com/marketing/5-reasons-visitors-leave-your-website) [![5 Lessons About Workplace Energy](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/distress-1-1-1-1.png) 5 Lessons About Workplace Energy](https://www.websitemagazine.com/marketing/5-lessons-about-workplace-energy) [![Y Combinator Startups to #WebTechWatch](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-funding-4-1-1-1.jpg) Y Combinator Startups to #WebTechWatch](https://www.websitemagazine.com/marketing/y-combinator-startups-to-webtechwatch) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Garrity", "url" : "https://www.websitemagazine.com/marketing/author/michael-garrity" }, "dateModified" : "2023-05-01T21:25:49.347Z", "datePublished" : "2012-05-16T05:00:00.000Z", "headline" : "Genome Maps Out Targeted Data for Advertisers", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/genome-2-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/genome-maps-out-targeted-data-for-advertisers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Garrity" } ], "headline" : "Genome Maps Out Targeted Data for Advertisers", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```