Get By With a Little Help from Friends

If you're looking for an edge this holiday season, consider letting your existing buyers do the work for you.

Fire Tech Camp, a tech-education provider based in the UK, for example, has a sales conversion rate of 21.43 percent and it is crediting ShopSocially's Refer-a-Friend program for their success. 9.49 percent of the total number of website visitors who discovered the app went on to refer their friends; traffic from the referral posts generated purchases that led to the high sales conversion rate according to the company.

Visitors can see the Refer-a-Friend Program in action on the Fire Tech Camp website. The program offers £25 off for each referral. The referral is easily shared via email and social media platforms such as Facebook, Twitter, WhatsApp and LinkedIn. Since friend referral traffic converts at a 3X higher rate, the Refer-a-Friend program can generate up to 15 percent new customers and up to 5 click backs for every referral. The mobile-friendly design and fully customizable layout can be activated on-demand without any website changes. Comprehensive analytics reveal the levels of engagement, conversion figures, referral stats and overall ROI.

"The roll out of ShopSocially's applications has helped us to achieve excellent results this year," explained, David Long, Director of Technology at Fire Tech Camp. "As a recognized leader in the provision of high-quality technology holiday camps, weekend courses and workshops across the United Kingdom, these enhanced online social engagement tools are precisely what we look for."