--- title: Have You Googled Yourself? ORM Solutions to the Rescue description: Online reputation managment (ORM) is most certainly on the mind of your average Web worker these day... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-10-34-8265-AM-Apr-10-2023-01-22-35-2130-PM-3-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Have You Googled Yourself? ORM Solutions to the Rescue ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 05 Nov, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/have-you-googled-yourself-orm-to-the-rescue](mailto:?Body=https://www.websitemagazine.com/marketing/have-you-googled-yourself-orm-to-the-rescue) - Link Copied! ![Have You Googled Yourself? ORM Solutions to the Rescue](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-10-34-8265-AM-Apr-10-2023-01-22-35-2130-PM-3-3.png) **Online reputation managment (ORM) is most certainly on the mind of your average Web worker these days - check out [Where Customers Complain](https://www.websitemagazine.com/blog/where-web-customers-complain)".** Reputation means everything on today's fast paced 'Net and those with the best reputation are those that will ultimately reap the greatest rewards.  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/cliffstein-mini-2-1-1-1.png?width=150&height=150&name=cliffstein-mini-2-1-1-1.png)Website Magazine recently interviewed ReputationChanger.com's founder Cliff Stein on the state of digital reputation management, what type of companies benefit from using ORM services the most, the types of reputation threats, how ORM has changed over the years and a whole lot more. ORM is here to stay folks, so let this interview set you on the course for greater Web success and a better reputation.  --- ### [CS: The sad reality is that no business is safe from negative reviews or defamatory posts-regardless of the industry you are in, or how reputable you are. Negative reviews can come at any time, and from a number of different sources. All brands need to be aware of this, and to make online reputation management a priority. Reputation Changer has worked with an astonishing array of corporate clients-including hotels, law firms, medical practices, online marketing companies, financial planning firms, scientific research facilities, restaurants, and more.](:%20What%20is%20online%20reputation%20management%20(ORM)%20and%20why%20is%20it%20something%20that%20digital%20brands%20should%20be%20concerned%20with?%3C/h3%3E%20%3Cp%3ECS:%20The%20online%20reputation%20management%20industry%20is%20founded%20on%20the%20simple%20reality%20that,%20more%20and%20more,%20what%20a%20search%20engine%20query%20reveals%20about%20a%20particular%20business%20or%20brand%20matters.%20Times%20are%20tough%20and%20budgets%20are%20tight,%20for%20many%20consumers,%20but%20it%20is%20the%20easiest%20thing%20in%20the%20world%20to%20use%20Google%20or%20Bing%20to%20seek%20out%20information%20before%20making%20a%20big%20purchase.%20Thus,%20if%20a%20consumer%20searches%20for%20your%20company%20and%20finds%20only%20positive%20reviews,%20you're%20set.%20If%20your%20business'%20online%20profile%20isn't%20as%20clean%20or%20as%20positive,%20however,%20it%20can%20prove%20ruinous.%20%3Cbr%20/%3E%3Cbr%20/%3E%20Online%20reputation%20management%20provides%20brands%20with%20the%20tools%20they%20need%20to%20take%20control%20of%20how%20they%20are%20presented%20online,%20and%20to%20suppress%20defamatory%20listings%20or%20bad%20reviews-ultimately,%20to%20stand%20out%20as%20a%20brand%20of%20choice%20among%20consumers.%20%20%3Ch3%3E%3Ca%20href=) ### [:%20What%20is%20online%20reputation%20management%20(ORM)%20and%20why%20is%20it%20something%20that%20digital%20brands%20should%20be%20concerned%20with?%20

CS:%20The%20online%20reputation%20management%20industry%20is%20founded%20on%20the%20simple%20reality%20that,%20more%20and%20more,%20what%20a%20search%20engine%20query%20reveals%20about%20a%20particular%20business%20or%20brand%20matters.%20Times%20are%20tough%20and%20budgets%20are%20tight,%20for%20many%20consumers,%20but%20it%20is%20the%20easiest%20thing%20in%20the%20world%20to%20use%20Google%20or%20Bing%20to%20seek%20out%20information%20before%20making%20a%20big%20purchase.%20Thus,%20if%20a%20consumer%20searches%20for%20your%20company%20and%20finds%20only%20positive%20reviews,%20you're%20set.%20If%20your%20business'%20online%20profile%20isn't%20as%20clean%20or%20as%20positive,%20however,%20it%20can%20prove%20ruinous.%20%20Online%20reputation%20management%20provides%20brands%20with%20the%20tools%20they%20need%20to%20take%20control%20of%20how%20they%20are%20presented%20online,%20and%20to%20suppress%20defamatory%20listings%20or%20bad%20reviews-ultimately,%20to%20stand%20out%20as%20a%20brand%20of%20choice%20among%20consumers.%20%20

%20

CS:%20Reviews%20are%20a%20huge%20threat,%20but%20remember%20that%20not%20all%20negative%20reviews%20come%20from%20consumers.%20Negative%20reviews%20can%20be%20planted%20by%20competitors,%20or%20even%20by%20disgruntled%20ex-employees!%20Regardless%20of%20where%20they%20come%20from,%20negative%20reviews,%20on%20sites%20like%20Yelp.com,%20are%20lethal,%20as%20are%20any%20claims%20of%20fraudulent%20or](:%20What%20are%20the%20greatest%20threats%20to%20a%20business's%20reputation?%20e.g.%20consumer%20reviews?%3C/h3%3E%20%3Cp%3ECS:%20Reviews%20are%20a%20huge%20threat,%20but%20remember%20that%20not%20all%20negative%20reviews%20come%20from%20consumers.%20Negative%20reviews%20can%20be%20planted%20by%20competitors,%20or%20even%20by%20disgruntled%20ex-employees!%20Regardless%20of%20where%20they%20come%20from,%20negative%20reviews,%20on%20sites%20like%20Yelp.com,%20are%20lethal,%20as%20are%20any%20claims%20of%20fraudulent%20or) ### [CS: The vision of our company is simple: We want to help businesses and brands, as well as individuals, take control of the way they are presented online. Reputation Changer does not offer "cookie cutter" services, but rather we closely evaluate a business' online assets and needs, and we formulate a plan to help them get their message across, regardless of what that is, and regardless of what kinds of negative content need to be suppressed. Reputation Changer's clients are all assigned to an account manager, who works with them directly to assess their message and keep them continually apprised of how their campaign is progressing. A team of content developers and social media professionals develops a huge volume of positive content about the client, portraying the client's brand in the best light possible. That content is used to bury the negatives. Throughout the process, the brands we work with receive reports of the progress made in their campaigns, and total control over all of the content that is published on their behalf.](:%20Has%20the%20need%20for%20reputation%20management%20changed%20over%20the%20years?%20If%20so,%20how?%3C/h3%3E%20%3Cp%3ECS:%20As%20consumers%20turn,%20more%20and%20more,%20to%20using%20the%20Internet%20in%20order%20to%20inform%20their%20purchasing%20decisions,%20the%20need%20for%20online%20reputation%20management%20grows%20more%20pronounced.%20In%20particular,%20the%20need%20for%20review%20suppression%20is%20growing%20more%20significant,%20as%20sites%20like%20Yelp%20are%20integrated%20into%20Google%20searches%20and%20Apple%20Maps.%20What%20a%20business'%20online%20review%20profile%20reveals%20could%20either%20propel%20them%20to%20success,%20or%20utterly%20devastate%20them-so%20reputation%20management%20becomes%20more%20urgent%20with%20each%20passing%20day.%20%20%3Ch3%3E%3Ca%20href=) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:22:49.423Z", "datePublished" : "2012-11-05T06:00:00.000Z", "headline" : "Have You Googled Yourself? 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