---
title: Hootsuite Grows Up with AdEspresso
description: The acquisition puts Hootsuite at the nexus of more than $500 million in annualized social spend.
---

[Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog](https://www.websitemagazine.com/marketing)

# [Hootsuite Grows Up with AdEspresso](https://www.websitemagazine.com/marketing/hootsuite-grows-up-with-adespresso)

 Written by [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) | Feb 7, 2017 6:00:00 AM

**Popular social media marketing solution Hootsuite has acquired advertising technology startup AdEspresso.**

While terms of the deal were not disclosed, AdEspresso was valued at $20 million back in May 2016, following a $1.4 million investment round.

The acquisition will provide Hootsuite an opportunity to expand its existing paid advertising operations. The company has also revealed it is launching Hootsuite Ads, a self-service ads management product that will enable enterprises to create and manage (test and optimize) social advertising campaigns on Facebook and Instagram faster and more efficiently.

     , providing organizations the ability to effectively engage with customers across paid, earned, and owned social media.

"Social advertising has become a vital aspect of marketing; companies are looking for ways to reach an active, engaged audience while getting more mileage from content and advertising spend. With AdEspresso, we're bringing our users a simple, powerful, battle-tested solution that delivers measurable ROI." said Ryan Holmes, CEO of Hootsuite.

[View full post](https://www.websitemagazine.com/marketing/hootsuite-grows-up-with-adespresso)

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