--- title: How Do You Respond to Negative Buzz? description: Social media can be a great way to recruit brand advocates. But with its increased usage with consum... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/thumbsdown-Jan-23-2023-12-09-07-3013-AM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # How Do You Respond to Negative Buzz? ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [by Michael Phillips](https://www.websitemagazine.com/marketing/author/michael-phillips) 05 May, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/how-do-you-respond-to-negative-buzz](mailto:?Body=https://www.websitemagazine.com/marketing/how-do-you-respond-to-negative-buzz) - Link Copied! ![How Do You Respond to Negative Buzz?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/thumbsdown-Jan-23-2023-12-09-07-3013-AM-1-1-1.jpg) Social media can be a great way to recruit brand advocates. But with its increased usage with consumers comes the very real problem of negative buzz outweighing the positive. As such, businesses have been all but forced to participate -- if for no other reason than to make sure their brands are not being dragged through the mud by a few active, disgruntled consumers. Brands that can effectively manage negative buzz can turn detractors into advocates quickly and efficiently. After all, everyone likes a good comeback story. When a business turns a negative into a shining example of customer service and conflict resolution, the rewards are great. To that end, eMarketer has released a survey about businesses and how they respond to negative buzz online. Below is a sample from that survey. **We would like to know:** How does your company respond to negative online buzz? Do you reach out to consumers directly? After the problem has been resolved, do you make a public statement about it? Please leave a comment below and tell us about your experiences and strategies. Your peers want to know! ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/negativebuzz-3-1-1-1.jpg?width=332&height=456&name=negativebuzz-3-1-1-1.jpg) ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [Michael Phillips](https://www.websitemagazine.com/marketing/author/michael-phillips) Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. - - - - [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Phillips", "url" : "https://www.websitemagazine.com/marketing/author/michael-phillips" }, "dateModified" : "2023-05-01T21:21:34.009Z", "datePublished" : "2010-05-05T05:00:00.000Z", "headline" : "How Do You Respond to Negative Buzz?", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/thumbsdown-Jan-23-2023-12-09-07-3013-AM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/how-do-you-respond-to-negative-buzz", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Phillips" } ], "headline" : "How Do You Respond to Negative Buzz?", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```