---
title: Increase App Adoption, Virality and Entrenchment with Moxtra
description: One of the big drawbacks of native mobile applications is that a vast majority of are opened just a ...
---

[Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog](https://www.websitemagazine.com/marketing)

# [Increase App Adoption, Virality and Entrenchment with Moxtra](https://www.websitemagazine.com/marketing/increase-app-adoption-virality-and-entrenchment-with-moxtra)

 Written by [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) | Sep 18, 2014 5:00:00 AM

One of the big drawbacks of native mobile applications is that a vast majority of are opened just a few times on average, never to receive regular use, or worse - outright deletion shortly after download. One of the ways that app developers - and app marketers - can ensure regular use is to stay in front of their users, doing whatever it takes to engage them.

Moxtra this week launched a software development kit (SDK) designed to improve the way app makers communicate and collaborate with users. Developers deploying the SDK are able to integrate real-time interactive "conversation capabilities" into their apps with just a few lines of code.

 

The Moxtra SDK includes four modules: **Moxtra Chat** (provides access to rich messaging and collaboration for team or topic-based activities), **Moxtra Meet** (which lets users start a real-time meeting on their smartphone/tablet devices with screen sharing and audio conferencing), **Moxtra Draw** and **Moxtra Clip**. Moxtra Draw and Moxtra Clip allow users to annotate or record their voice over app screens or files stored in the app or the cloud.

 

"Users are looking for in-context communication + collaboration experiences to get things done effectively and efficiently," said Subrah Iyar, co-founder and CEO of Moxtra. "With the Moxtra SDK, we make it simple to deliver in-context experiences for our partners. We worked closely with over 20 early access partners over the past few quarters to make sure our SDK is easy to implement. I am excited to officially launch our SDK today and thankful for the support and enthusiasm of our early access partners."

[View full post](https://www.websitemagazine.com/marketing/increase-app-adoption-virality-and-entrenchment-with-moxtra)

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