---
title: Inside the Google Referral Program
description: When Google's Adsense Referral Opportunities went public, there were only a handful of sites that ...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-09-59-7354-AM-Apr-10-2023-01-17-13-3787-PM-2-2.png
---

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# Inside the Google Referral Program

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 16 Jul, 2007

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When Google's Adsense Referral Opportunities went public, there were only a handful of sites that didn't rush to drop referral code on their sites to promote Google AdWords, AdSense and Firefox with Google toolbar. But Google has recently expanded well beyond simply allowing affiliates to promote their own services directly.

Those closely following the Web business industry got a peek behind the wizards curtain when Google announced their plan to test out Pay Per Action (PPC) advertising back in March. I commented then that **[Google's PPA model would change Web advertising](https://www.websitemagazine.com/blog/google_pay_per_action)**, and with the recent announcement that the broadening of the AdSense referral opportunities just started and would include offers from third-party vendors (in categories like Travel, Gaming, Shopping, etc.), one of the last pieces of the puzzle has been set in motion.

The Google Referrals program now allows publishers to choose specific products or groups of products to advertise on a site which matches their content. Publishers are able to choose up to 15 products (or specific ads) to rotate in the referral unit and choose categories and keywords to ensure publishers get new ads as they become available.

While publishers will only receive earning when a visitors to a website clicks on of the referral ads and performs an action defined by the advertiser (complete a sale for example), they will not be compensated for clicks on those ads. But with referral payouts frequently surpassing $20.00 (VistaPrint for example) and higher end services paying out $92.00 per referral (DISH Network) there should be no shortage of publisher willing to participate.

Advertisers wanting to get in on the Pay Per Action advertising at Google may have to wait a while. While they have expanded the test, it may take a while for the opportunity to trickle down to small and medium-sized businesses advertising on the 'Net.

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux)

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.

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