OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of industry veteran Cameran Harman to the role of Managing Director, Europe, Middle East and Africa (EMEA).
Harman brings nearly 20 years of experience in the online advertising industry and will lead the Company's EMEA operations, with a focus on strategic partnerships, marketing, sales and general operations throughout the region, and will be responsible for accelerating the adoption of OpenX's ad serving, ad exchange and yield optimization platform.
Prior to joining OpenX, Harman was the UK Managing Director for AD2ONE, Ltd. (AD2ONE), the UK's leading advertising sales representation business, where he ran a team of 45 and helped many of the region's leading publishers maximize the value of their advertising offering through site specific, premium integrated deals.
"We're very pleased to welcome Cameran to the OpenX team," said John Gentry, president, OpenX. "Cameran's extensive experience in the online advertising industry, when combined with his strong relationships with many of the region's leading publishers, makes him the perfect choice to capitalize on the momentum we've already achieved in EMEA and to lead OpenX in this important region."
