The End of Traditional Bookkeeping?
by Wayne Penney
The End of Traditional Bookkeeping?
If there's one task that most enterprises would rather avoid it is that of managing the financial side of ...
Taptica Acquires Tremor Video's DSP for $50 Million
by Pete Prestipino
Taptica Acquires Tremor Video's DSP for $50 Million
Mobile advertising platform Taptica has announced the acquisition of Tremor Video's demand side platform ...
Can Publishers Deliver Better Results?
by Pete Prestipino
Can Publishers Deliver Better Results?
Publishers are under increasing pressure to deliver high-quality inventory that is aligned with advertiser ...
Marketing Automation in Action
by Pete Prestipino
Marketing Automation in Action
There has never been a better time to be a digital marketer. With an incredible abundance of data and ...
Performance Marketing for Streamers Comes to Twitch
by Pete Prestipino
Performance Marketing for Streamers Comes to Twitch
Game streaming platform Twitch (an Amazon subsidiary) launched its affiliate program several months ago, ...
The Art & Science of Selecting a Spokesperson
by Erica Carranza
The Art & Science of Selecting a Spokesperson
When is tapping a celebrity to endorse your brand a good idea, and who should you choose? In an age when ...
Just Do It: Optimize for Voice & Mobile in 2018
by Seth Worby
Just Do It: Optimize for Voice & Mobile in 2018
The rise of the virtual assistant is upon us, and modern users are becoming ever more receptive to the boons ...
Does Your Logo Have Branding Goals in Mind?
by Lexie Lu
Does Your Logo Have Branding Goals in Mind?
Your brand identity defines your company and should be reflected in everything you do. Typically, consumers ...
Mobile App Marketing for Increased Downloads: A Beginners Guide
by Nick Rojas
Mobile App Marketing for Increased Downloads: A Beginners Guide
A mobile app marketing strategy is vital to the success of your app. You've invested a lot of money ...
So You Think You Know Mobile?
by Peter Devereaux
So You Think You Know Mobile?
Success with mobile demands mastery of many aspects of technology. Test your mobile readiness in this month's ...
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