Customer Experience Management (CXM) provider Qubit has opened its proprietary behavioral attribution platform to data visualization solutions like Tableau Software for the purpose of analysis, reporting and data visualization.
The Qubit API will allow retailers and marketers, leveraging the range of targeting criteria that Qubit solutions provide, to explore and understand their customer data. The Behavioral Attribution API allows marketers to upload and essentially unite data to make visual connections of online-to-offline conversion paths and automate daily reporting on large data volumes and diverse data types.
"We're not only easily and more efficiently connecting consumer data through the API, we're also now increasing the analytical maturity of our clients by demonstrating the benefits of merging online behavior data with additional customer data sources in a simple, easy-to-digest format," said Graham Cooke, CEO of Qubit. "Providing complete 360-degree insight into consumer behavior on a daily basis will better enable marketers and retailers alike to react to customer behavior and faster implement promotions and offers that more quickly translate into conversion."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.