--- title: Recommendation Clicks Garner 123% Conversion Increase description: Product recommendations - people who liked this also liked this or you recently viewed - have been a... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ecommerce-shopping-cart-and-icons_100x100-Jan-23-2023-12-16-09-0391-AM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Recommendation Clicks Garner 123% Conversion Increase ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/marketing/author/amberly-dressler) 05 Jul, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/recommendation-clicks-garner-123-conversion-increase](mailto:?Body=https://www.websitemagazine.com/marketing/recommendation-clicks-garner-123-conversion-increase) - Link Copied! ![Recommendation Clicks Garner 123% Conversion Increase](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ecommerce-shopping-cart-and-icons_100x100-Jan-23-2023-12-16-09-0391-AM-1-1-1.png) **Product recommendations - people who liked this also liked this or you recently viewed - have been a go-to strategy for ecommerce retailers for quite some time but their huge impact on sales and even time on site is worth repeating.**   When [Toad&Co](https://www.toadandco.com/) (an omnichannel retailer of men's and women's apparel) went from static, hand-curated product recommendations to recommendations powered by [Listrak Recommender](https://www.listrak.com/platform/ai-recommendations) - in order to scale out the process and remove the guesswork of product selection - it saw tremendous results including a 123.3 percent higher conversion rate for those who clicked on a recommendation versus those who did not.   Additionally, Listrak's research of visitor behavior over six months on Toad&Co's site found that the average duration of a session with a recommendations click was 144.3 percent higher than a session without. There was also a 160.1 percent higher average pages per session and a 16.9 percent higher average order value.   "Seeing that visitors who engage with recommendations are pre-disposed to engaging, buying and spending more proves to us that recommendations are an important tool for providing an improved online experience," said Ian Jordan, platform/UX manager at Toad&Co.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/todd-co-case-study-3-1-1-1.png?width=549&height=689&name=todd-co-case-study-3-1-1-1.png)   ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/marketing/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/marketing/author/amberly-dressler" }, "dateModified" : "2023-05-01T21:34:39.014Z", "datePublished" : "2016-07-05T05:00:00.000Z", "headline" : "Recommendation Clicks Garner 123% Conversion Increase", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ecommerce-shopping-cart-and-icons_100x100-Jan-23-2023-12-16-09-0391-AM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/recommendation-clicks-garner-123-conversion-increase", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Recommendation Clicks Garner 123% Conversion Increase", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```