--- title: Start Over as a Startup description: Facebook had it; so did Groupon. Most startups do. It's the X factor, a quality you can&rsquo... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-07-01-0416-AM-Apr-10-2023-01-23-30-9740-PM-4-4.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Start Over as a Startup ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 04 Jan, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/start-over-as-a-startup](mailto:?Body=https://www.websitemagazine.com/marketing/start-over-as-a-startup) - Link Copied! ![Start Over as a Startup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-07-01-0416-AM-Apr-10-2023-01-23-30-9740-PM-4-4.png) **Facebook had it; so did Groupon. Most startups do. It's the X factor, a quality you can't quite put your finger on, but you know it when you see it. Too many companies lose it over time.** The hundreds of thousands of small businesses starting each year don't share a fraction of Facebook and Groupon's success; instead they have a start date and an end date, with little time in between. Coming to Website Magazine from a dynamic startup myself, I can tell you there's a lot to learn from the in between. I encourage you to reflect on your beginnings. Maybe it will help your company get its X factor back. Whether it's the unrivaled passion of its staff, the adventurous spirit of its owner or the unequalled opportunities its management offers, one thing is for sure, startups aren't run on big dreams and good intentions. At startups, employees often take on a number of different job roles, working harder in return. Both young and experienced professionals learn more about a company and their skill set in this environment than any other. Encourage your employees to do the same. If you've noticed Sally in accounting is active on social media, make her a brand advocate and broaden her experience. If Kyle in sales is a freelance writer, give him a shot at writing website content. By providing your employees a productive outlet for their talents and interests, you can increase employee retention and overall job satisfaction. At one point, someone took a chance on you; take a chance on your employees. They won't forget it. Remember to also find common goals and shared meaning among your staff. Startup employees are motivated and solution oriented, because every milestone at a startup is a shared one. A connected startup staff will celebrate the office's first water cooler as elatedly as its first sale. Personal successes are company successes, and there's a camaraderie that's difficult to duplicate. I suggest trying. Post internal company news and employee announcements in the break room, in a company newsletter or in an internal part of your website, anywhere that keeps communication open and evokes team spirit. Regular company functions are also a great way to build solidarity. Finding ways to make sure it doesn't impact your bottom line can be tough, but get creative. Hosting a lunch-hour potluck at the park is free and will leave your staff in high spirits. When was the last time you took an office-wide photo to publish on your Facebook page? Set a date and gather the troops, they'll enjoy 15 minutes away from their desk, and your fans will like the glimpse into your company's office life. For all its amity, startups certainly aren't without their challenges. All go through growing pains, even some downsizing and closure. Your established business has more job security to offer its employees. This is a selling point for not only retaining employees, but also acquiring new ones. Once you get them, keep them engaged. Has employee engagement tapered off since your company first started? Think about what you do personally to encourage employee engagement. Now do more. Move beyond a suggestion box, possibly offer open forums to discuss new ideas or simply make senior- level executives and ownership approachable, if they aren't already. Your employees are on the frontlines. They understand the company's hits and misses. Perhaps a customer called to complain about the complicated checkout procedure, and your staff member thought of a way to simplify it. Give them a venue to share this information with you. Value their ideas; it might just be the next big one. All startups succeed at one thing: excitement. Get your staff excited and involved again. It starts with you. After all, at one point, you were just a startup. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:21:24.330Z", "datePublished" : "2013-01-04T06:00:00.000Z", "headline" : "Start Over as a Startup", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-07-01-0416-AM-Apr-10-2023-01-23-30-9740-PM-4-4.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/start-over-as-a-startup", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Start Over as a Startup", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```